Mehrnegar D.

Social Media Manager | Content Strategy, Social Media Design & Video

Most social media work needs three people to ship: a strategist, a designer, and a video editor. Plus you, coordinating them. I'm all three, so nothing sits waiting on a handoff. 𝗪𝗛𝗔𝗧 𝗜 𝗕𝗥𝗜𝗡𝗚 🏆 Top Rated on Upwork, 100% Job Success, 5.0 stars on every social media project rated so far. 🏆 Led a 15-person creative team of designers, copywriters, videographers and social media managers. I have run the production line, not just briefed it. 📈 A full month of social media content built by one person: social media strategy, calendar, design, short-form video, captions, community. 🎬 Social media management across Instagram, LinkedIn, Facebook, TikTok and YouTube, with social media design and video editing done in-house in Canva and CapCut. 💎 A complete naming and content system for a jewellery startup, scoped and delivered in under 35 hours. 🔎 Brand and social media audits that name the problem. Clients arrive knowing something is off and leave with the specific reason and a plan. "It was a pleasure working with Mehrnegar. She consistently demonstrated professionalism, dedication, and a positive attitude, always supportive, approachable, and willing to go the extra mile." - Upwork client, jewellery startup naming and content project My background is unusual for social media work, and that is the point. I trained as an architect before moving into brand and content, and I now run social media for brands from Madrid. Architecture is the reason I treat a social media presence as one connected system: positioning, message and visual language working together, not disconnected posts. I have run social media as an in-house social media manager and led the creative teams that produce it, so I understand social media management from both the strategy and production sides. What I will not do: engagement pods, follow-for-follow, or posting for the sake of keeping a streak alive. I am not a virtual assistant, and I do not run paid social media advertising or media buying. Everything I grow, I grow organically. If a month of social media content is not earning reach or replies, I would rather change the plan than fill the calendar. 𝗪𝗛𝗘𝗥𝗘 𝗜 𝗛𝗔𝗩𝗘 𝗗𝗢𝗡𝗘 𝗧𝗛𝗜𝗦 🔹 Doorkar, Social Media and Content Manager. I ran social media content across the company channels and ran the sales campaigns alongside the social media editors and admins. 🔹 Bonro College, Social Media Manager. I owned Instagram, LinkedIn and the website, directing the editors and designers who produced the social media content. 🔹 Did Creative Agency, Art Manager. I led a 15-person team across design, video, copy and social media, producing brand and social media content for clients. 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 🔹 Social Media Management. Full social media management across Instagram, LinkedIn, Facebook, TikTok and YouTube. Content calendars, scheduling, captions and community response, run as one social media system rather than five separate ones. 🔹 Social Media Content and Social Media Design. Carousels, post sets, story templates, Reels and short-form video. I do the social media design and the video editing myself in Canva and CapCut, so the look stays consistent and nothing waits on a separate designer or editor. 🔹 Social Media Strategy. Positioning, content pillars, tone of voice and a posting framework built around your audience, not what is easy to make. 🔹 Content and Copywriting. Captions, hooks, short-form scripts and the written voice behind the social media presence. Ghostwriting and LinkedIn content for founders who want thought leadership and a personal brand that still sounds like them. 🔹 Community Management and Social Media Engagement. Comments, DMs and the replies that turn a following into an audience, handled daily not batched. 🔹 Reporting and Optimization. One short report every month: what each social media format and topic actually did, what I am cutting, and what I am doing more of. You should never have to ask me how it went. 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 Founders, small teams and growing brands. Apparel, fashion, beauty, jewellery, restaurants, education and founder-led brands are where I am strongest. I work best with people who want to hand over social media management completely, not brief it weekly. 𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞 1. Audit → 2. Social media strategy → 3. Produce → 4. Publish and engage → 5. Refine. The social media content calendar is built and approved a month ahead, so the work does not depend on either of us having a good week. Two rounds of revisions on any asset are included, and I will tell you when I think an idea is wrong before we make it. 📞 Send a message with your brand, your platforms and what you want your social media to do. I reply within 4-8 hours.