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Raheel K.
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Raheel K.

Graphic Designer | Brand Identity, Social Media Reels, Book Covers

Most small brands end up with a logo and nothing else. No colour system, no type rules, no source files. Six months later the label, the Instagram grid and the trade show banner all look like they came from three different companies. That's the gap I close. 📌 I'm a graphic designer with seven years of client work, mostly consumer brands in food, beauty, skincare and wellness, plus the Shopify and Amazon sellers competing with them. What I build 📍 ➢ Brand identity :- logo suite (primary, secondary, submark), colour palette specified in CMYK / RGB / HEX, a type system with actual rules, and a brand guidelines PDF the next designer can follow without calling you. ➢ Labels & packaging visuals :- bottle and jar labels, pouches, folding cartons, sleeves. Built to your printer's template, set up in CMYK with correct bleed and safety margins, type outlined, packaged with links and fonts. ➢ Print & editorial :- book covers, children's book layouts, calendars, catalogues, brochures, trade show material. ➢ Social & marketing assets :- post systems, ad creative and listing graphics that carry the same identity as the packaging, so the brand doesn't fall apart between the shelf and the feed. I also cut short-form video, reels, product clips and ad variants built from the same brand assets rather than handed to a separate editor who's never seen your guidelines. ➢ Illustrator and InDesign for print, Photoshop for retouching and composites, Figma for handoff, After Effects and CapCut for motion and short-form, Canva templates when your team needs to run day-to-day content in-house. How I work 🎯 ✅ Discovery ▸ I ask what the product is, who's buying it, what it sits next to on the shelf, and if it's going to print, I ask for your printer's template and specs up front. Most revision rounds trace back to skipping this. ✅ Concept ▸ two or three genuinely different directions, not one idea in three colourways. ✅ Design ▸ we pick a direction and I build it out across the full range: every SKU, flavour and size variant. ✅ Feedback ▸ two rounds included, marked up on the actual artwork rather than described over email. ✅ Delivery ▸ print-ready PDF, packaged AI or INDD with links and fonts, RGB versions for your site, and editable templates if you want them. If you've got a product launching or a brand that's drifted out of shape, tell me what it is and where it's going. I'll tell you straight whether it's a fit and what it'll take, usually within a few hours.

🇵🇰Arifwala, Pakistan$12/hr100% JSS5.00 (1)Since Apr 2024

Earnings and projects

MRR
$1.3k

Last 6 months ÷ 3.8 months active (since Jul 2026)

World#38,268 / 412k
🇵🇰Country#4,478 / 52.9k
Revenue, last 30 days
$1.2k

Last 6 months: $4.9k

World#36,607 / 412k
🇵🇰Country#4,307 / 52.9k
Total earnings
$5k

Billed in all: $5k

World#255,518 / 412k
🇵🇰Country#29,321 / 52.9k
Per project
$990

$1.2k in the last 6 months

World#124,730 / 412k
🇵🇰Country#11,347 / 52.9k
Projects, last 6 months
4
50% fixed50% hourly
World#51,813 / 412k
🇵🇰Country#10,787 / 52.9k
Projects in all
5
40% fixed60% hourly
World#266,042 / 412k
🇵🇰Country#41,894 / 52.9k

Earnings, last 30 days

$5k+$1.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$3k$4k$5kOct 8Oct 23Nov 7

Skill rankings: Top 5% in Illustration

Ranked by MRR among everyone on Upwork with the skill.

  1. #86Social Media Carousel1,084 freelancers · 🇵🇰 #14Top 8%
  2. #92Video Design1,323 freelancers · 🇵🇰 #15Top 7%
  3. #98Book Cover Design1,441 freelancers · 🇵🇰 #16Top 7%
  4. #105Social Media Graphic975 freelancers · 🇵🇰 #11Top 11%
  5. #133Typography2,054 freelancers · 🇵🇰 #10Top 6%
  6. #182Brand Guidelines2,070 freelancers · 🇵🇰 #14Top 9%
  7. #245Video Ad2,818 freelancers · 🇵🇰 #64Top 9%
  8. #260Amazon Listing2,040 freelancers · 🇵🇰 #132Top 13%