Liliia S.

I help ecommerce brands and service businesses get more sales and qualified leads through Google Ads and Meta Ads. My focus is on reducing wasted spend, improving conversion tracking, and making your advertising budget work toward your business goals. SELECTED RESULTS ✔ Local lead generation: reduced cost per conversion by 62.3% and increased conversions by 363.6% ✔ Coffee machine accessories: increased ROAS by 91.9% and conversions by 113.1% You can find more details about these projects in my portfolio. WHAT I CAN HELP YOU WITH ✔ Google Ads: Search, Shopping, Performance Max, Display, and YouTube ✔ Meta Ads: Facebook and Instagram campaigns ✔ Campaign audits, setup, and ongoing management ✔ Keyword research and negative keyword management ✔ Audience research and remarketing campaigns ✔ Ad copy creation and testing ✔ Budget allocation and bidding strategy ✔ Conversion tracking with Google Analytics 4 and Google Tag Manager ✔ Call tracking with CallRail ✔ Performance reporting and practical recommendations HOW I WORK I start by learning about your business, your customers, and your goals. For ecommerce, this means understanding your products, margins, and sales targets. For service businesses, it means understanding which leads are valuable and how they become customers. If you already run ads, I review your campaigns and tracking to identify what is working and where you may be wasting budget. If you are starting from scratch, I build a campaign structure around your services or products, audience, and budget. Once campaigns are running, I review search terms, targeting, ads, and bidding. I test changes based on the data and keep you informed about what I changed, why, and what we should do next. WHAT YOU CAN EXPECT ✔ Clear priorities and a practical action plan ✔ Campaign decisions based on your business goals ✔ Regular updates in plain English ✔ Honest feedback about results and areas that need improvement ✔ Direct communication with the person managing your campaigns LET’S DISCUSS YOUR PROJECT Send me your website, monthly ad budget, and main goal. Tell me whether you need a new campaign, an account audit, or ongoing management. We can arrange a 30-minute call on Upwork to discuss your current challenges and the best first step. Liliia