Victoria S.

VP-Level Strategy Consultant | Business Strategy, GTM & Growth

With 15+ years in commercial strategy, I help founders and businesses get clear on where they're going, identify the right growth opportunities, and build the strategy to get there. My background spans VP-level strategy leadership, global consulting and entrepreneurship. I've advised organisations from early-stage ventures through to global brands on market opportunity, positioning, go-to-market strategy, innovation and growth, including as VP and Australian Business Lead at Edelman DxI and Associate Director at Kantar Consulting. Alongside my consulting work, I am a business strategy coach inside AAA Accelerator, supporting entrepreneurs as they build and scale their AI agency and SaaS businesses, helping them to define their direction, business strategy, market selection, offers, pricing, positioning and growth. WORKING WITH ME, YOU'LL GAIN: ✅ Senior strategic perspective: Challenging assumptions, identifying gaps and bringing clarity to where your business should focus. ✅ Evidence-based decision making: Market validation, customer segmentation, ICP definition and competitive analysis that give you confidence before you commit. ✅ End-to-end commercial strategy: From opportunity validation and positioning through to GTM, pricing, product strategy and growth. ✅ Business + human perspective: I work across both sides of growth, the external strategy and the internal factors influencing how founders make decisions and lead the business forward. CORE EXPERTISE 1️⃣ COMMERCIAL STRATEGY & GROWTH I help businesses determine where to play, which opportunities to back and how to win, grounding strategy in market evidence, customer needs, competitive dynamics and commercial reality. ✅ Market validation & opportunity assessment ✅ Market sizing, competitive landscape & whitespace ✅ Customer segmentation & ICP definition ✅ Go-to-market strategy ✅ Positioning, proposition & pricing ✅ Brand & portfolio strategy ✅ SaaS, MVP & product strategy ✅ Growth strategy & commercial modelling ✅ C-suite workshops & stakeholder alignment I've worked across AI, SaaS, financial services, healthcare, FMCG, technology, energy, NGO and transport, with projects spanning APAC, the UK, Europe and the US. 2️⃣ BUSINESS & LEADERSHIP COACHING I help founders get clear on where they're going, make better business decisions and identify both the commercial and internal barriers getting in the way of growth. I've coached 200+ individuals and leaders through 1:1 coaching, workshops and programs, and today coach founders inside AAA Accelerator across business direction, niche selection, offers, pricing, positioning and scaling. ✅ Business direction & growth strategy ✅ Positioning, offers & pricing ✅ Go-to-market & growth ✅ Founder decision-making ✅ Internal bottlenecks & mindset If you're working out where your business should go next, which growth opportunity to back, or how to turn that direction into a commercially viable strategy, let's talk.