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Michael P.
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Michael P.

AI Automation & Business Operations Consultant | Growth & Events

I help founder-led businesses figure out what's actually slowing growth down — then fix it. The receipts: I built and run a 124-entity business platform with 11 AI agents automating daily operations, a CRM managing a $121K live pipeline, and an event production company with 200+ shows for brands like vitaminwater and LA Comic Con. I'm a business consultant and operator first. AI is one of the most powerful tools available right now, but I don't force it into every problem. I get inside the business, understand the economics, workflows, customers and team, find the highest-leverage bottleneck, and build a practical solution. Depending on the problem, that can mean: - Business and operations diagnosis - AI opportunity mapping and implementation - Process redesign, SOPs and internal systems - CRM, sales operations and marketing automation - Research, reporting and decision systems - Project and program management - Event and experiential strategy/production What I've actually run: I founded and operate Endless River, an indie label and event production company — 200+ concerts and live events, including festival afterparties like Cyber Sakura and the No Heroes Comic Con afterparty. As CEO/founder of Beam Ads, a blockchain ad-tech startup, I ran pre-seed fundraising, authored and pitched the investor deck to 35+ VCs including Coatue, and managed a cross-functional team of co-founders and developers. As Marketing Manager at Gardenhouse Brands, I led a full rebrand across packaging, aesthetic and target demographic, ran 250-300 attendee events, drove a 30%+ lift in newsletter subscriptions, and reported KPIs and ROI to the executive team. I build and operate businesses myself, so I approach consulting from an owner's perspective: revenue, time, execution risk and adoption matter more than adding another tool. For AI/automation engagements, I can take a project from diagnosis through implementation — map the current process, identify what should be automated (and what shouldn't), specify the system, build or coordinate implementation using modern AI and automation tooling, document it, and train the team. For events, I can support concept and strategy, budgets, venue/vendor sourcing, partnerships and sponsorships, run-of-show, production planning, guest experience and on-site execution — especially for brand activations, nightlife, entertainment and creator-facing events in Los Angeles. Best fit: founders and lean teams with real operational complexity who want someone to understand the business before prescribing a solution. If your problem is messy or cross-functional, that's usually where I'm most useful.

🇺🇸Glendale, United States$95/hr100% JSS5.00 (1)Since May 2024

Earnings and projects

MRR
$846

Last 6 months ÷ 2.3 months active (since Aug 2026)

World#55,488 / 412k
🇺🇸Country#8,891 / 62.1k
Revenue, last 30 days
—

Read daily since Oct 27, under 30 days

Total earnings
$2k

Billed in all: $2.2k

World#334,998 / 412k
🇺🇸Country#51,626 / 62.1k
Per project
$659

$978 in the last 6 months

World#157,903 / 412k
🇺🇸Country#26,756 / 62.1k
Projects, last 6 months
2
50% fixed50% hourly
World#88,918 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
3
67% fixed33% hourly
World#304,140 / 412k
🇺🇸Country#44,018 / 62.1k

Earnings, last 30 days

$2.2k+$89 earned since Oct 27Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2,050$2,100$2,150$2,200Oct 27Nov 2Nov 7

Tracked from Oct 27, 2026.

Skill rankings: Top 13% in Business Analysis

Ranked by MRR among everyone on Upwork with the skill.

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  4. #123Business Strategy871 freelancers · 🇺🇸 #56Top 14%
  5. #177Event Management1,098 freelancers · 🇺🇸 #56Top 16%
  6. #198Event Planning1,338 freelancers · 🇺🇸 #91Top 15%
  7. #253Strategic Planning1,408 freelancers · 🇺🇸 #107Top 18%
  8. #263Sales Operations1,136 freelancers · 🇺🇸 #57Top 23%