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Greg R.
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Greg R.

B2B GTM Strategist Specializing in Startup and Emerging Tech Companies

B2B Strategy Blueprint A proprietary, AI-powered 12-module diagnostic and prescriptive service that covers important facets of an effective go-to-market (GTM) strategy for B2B tech companies. 1. Founder & Problem Foundations 2. Target Customer & Market Sizing 3. Customer Discovery & Validation 4. Value Proposition & Messaging 5. Business Model & Pricing 6. Enterprise Buying Process & Friction 7. Team & Hiring 8. Sales Process & Playbooks 9. Ethics & Servant Leadership 10. Deliverable: Strategic Assessment & Recommendations --- Who am I? 35+ years developing, implementing, and leading go-to-market (GTM) strategies and processes who now serves B2B tech company founders and leaders who want to grow sales. To grow sales, you must answer what I call the 3 Big Questions for Sales Success 1. Whom do I talk with? (Problem statement. TAM, SAM, SOM. Beachhead ICP and buyer personas) 2. What do I say? (Value prop, messaging, sales process, playbooks, objection handling, etc.) 3. Why should they care? (ROI and BEP. Differentiation. Leadership) This and more are all part of the deliverable of the B2B Strategy Blueprint. --- What I've done for others * 355% to Sales Goal: Drove rapid growth for an edtech startup * 125%+ to Sales Goal: Led telecom branch to 40%+ gross margins and 35%+ EBITDA * 260% Sales Increase: And boosted ARR by 155% for a digital media firm in 180 days * 120% to Sales Goal: Opened new markets for a startup software company with Fortune 100s * 10x ARR: Revitalized tech firm’s alternate sales channel for massive growth

🇺🇸Irwin, United States$250/hr100% JSS5.00 (1)Since May 2024
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Earnings and projects

MRR
$0

Last 6 months ÷ 6

World#173,187 / 412k
🇺🇸Country#28,085 / 62.1k
Revenue, last 30 days
$0
Total earnings
$13k

Billed in all: $14k

World#173,187 / 412k
🇺🇸Country#28,085 / 62.1k
Per project
$6.6k
Projects, last 6 months
0
World#209,850 / 412k
🇺🇸Country#27,405 / 62.1k
Projects in all
2
50% fixed50% hourly
World#328,886 / 412k
🇺🇸Country#47,959 / 62.1k

Earnings, last 30 days

$13.7kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$13.4k$13.6k$13.8k$14.0kOct 8Oct 23Nov 7

Skills