Michelle M.

8+ Yrs Influencer Marketing | Gifting, UGC & Creator Partnerships

Influencer Marketing Manager | 8+ Years Experience | Gifted, Paid & TikTok Shop Campaigns 🚀 I help eCommerce brands scale influencer marketing by sourcing high-performing creators, generating authentic UGC, and driving brand awareness, traffic, and sales. I've managed 1,000+ influencer collaborations per month across the US, Australia, Canada, the UK, and New Zealand. I manage end-to-end influencer marketing campaigns, from strategy and creator sourcing to outreach, negotiations, content delivery, reporting, and optimization. Whether you're looking to launch a gifted campaign, scale paid partnerships, or grow your TikTok Shop affiliate program, I can help. Here's how I can support your brand: ✅ Influencer Research & Vetting – Identify creators that align with your brand, audience, campaign goals, and budget. ✅ Campaign Management – Handle outreach, negotiations, relationship management, product fulfillment, briefs, content approvals, and follow-ups. ✅ Paid, Gifted & TikTok Shop Campaigns – Execute campaigns with nano, micro, and mid-tier creators to maximize ROI while generating high-quality UGC. ✅ Reporting & Optimization – Track campaign performance, identify top-performing creators, and scale what's working. ✅ Paid Ads Collaboration – Coordinate with paid media teams for Spark Ads, content whitelisting, and creator licensing. My goal is to make influencer marketing simple, scalable, and results-driven. I take ownership of every stage of the campaign so brands can focus on growth while I build and manage creator partnerships that deliver measurable results.