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Michelle M.
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Michelle M.

8+ Yrs Influencer Marketing | Gifting, UGC & Creator Partnerships

Influencer Marketing Manager | 8+ Years Experience | Gifted, Paid & TikTok Shop Campaigns 🚀 I help eCommerce brands scale influencer marketing by sourcing high-performing creators, generating authentic UGC, and driving brand awareness, traffic, and sales. I've managed 1,000+ influencer collaborations per month across the US, Australia, Canada, the UK, and New Zealand. I manage end-to-end influencer marketing campaigns, from strategy and creator sourcing to outreach, negotiations, content delivery, reporting, and optimization. Whether you're looking to launch a gifted campaign, scale paid partnerships, or grow your TikTok Shop affiliate program, I can help. Here's how I can support your brand: ✅ Influencer Research & Vetting – Identify creators that align with your brand, audience, campaign goals, and budget. ✅ Campaign Management – Handle outreach, negotiations, relationship management, product fulfillment, briefs, content approvals, and follow-ups. ✅ Paid, Gifted & TikTok Shop Campaigns – Execute campaigns with nano, micro, and mid-tier creators to maximize ROI while generating high-quality UGC. ✅ Reporting & Optimization – Track campaign performance, identify top-performing creators, and scale what's working. ✅ Paid Ads Collaboration – Coordinate with paid media teams for Spark Ads, content whitelisting, and creator licensing. My goal is to make influencer marketing simple, scalable, and results-driven. I take ownership of every stage of the campaign so brands can focus on growth while I build and manage creator partnerships that deliver measurable results.

🇵🇭Tanauan, Philippines$16/hr100% JSS4.75 (28)Since May 2024

Earnings and projects

MRR
$5.8k

Last 6 months ÷ 6

World#4,031 / 412k
🇵🇭Country#76 / 56.3k
Revenue, last 30 days
$7.1k

Last 6 months: $35k

World#2,926 / 412k
🇵🇭Country#43 / 56.3k
Total earnings
$155k

Billed in all: $165k

World#22,392 / 412k
🇵🇭Country#2,228 / 56.3k
Per project
$2.5k

$1.8k in the last 6 months

World#64,674 / 412k
🇵🇭Country#13,951 / 56.3k
Projects, last 6 months
19

Across 21 contracts

10% fixed90% hourly
World#6,608 / 412k
🇵🇭Country#207 / 56.3k
Projects in all
62

Across 75 contracts

16% fixed84% hourly
World#48,997 / 412k
🇵🇭Country#3,242 / 56.3k

Earnings, last 30 days

$165k+$7.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$155k$160k$165k$170kOct 8Oct 23Nov 7

Skill rankings: #1 in 2 skills of 15

Rarest: top 0.17% in Content Moderation, of 1,144. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Influencer Report255 freelancers · 🇵🇭 #1Top 0.39%
  2. 1Whitelisting16 freelancers · 🇵🇭 #1Top 6%
  3. 2Content Moderation1,144 freelancers · 🇵🇭 #1Top 0.17%
  4. 3Content Guidelines70 freelancers · 🇵🇭 #1Top 4%
  5. #5Influencer Research1,071 freelancers · 🇵🇭 #2Top 0.47%
  6. #5Content Analysis440 freelancers · 🇵🇭 #1Top 1%
  7. #6Pinterest Ads Manager457 freelancers · 🇵🇭 #1Top 1%
  8. #9Influencer Outreach1,135 freelancers · 🇵🇭 #2Top 0.79%