Michelle M.
8+ Yrs Influencer Marketing | Gifting, UGC & Creator Partnerships
Influencer Marketing Manager | 8+ Years Experience | Gifted, Paid & TikTok Shop Campaigns 🚀 I help eCommerce brands scale influencer marketing by sourcing high-performing creators, generating authentic UGC, and driving brand awareness, traffic, and sales. I've managed 1,000+ influencer collaborations per month across the US, Australia, Canada, the UK, and New Zealand. I manage end-to-end influencer marketing campaigns, from strategy and creator sourcing to outreach, negotiations, content delivery, reporting, and optimization. Whether you're looking to launch a gifted campaign, scale paid partnerships, or grow your TikTok Shop affiliate program, I can help. Here's how I can support your brand: ✅ Influencer Research & Vetting – Identify creators that align with your brand, audience, campaign goals, and budget. ✅ Campaign Management – Handle outreach, negotiations, relationship management, product fulfillment, briefs, content approvals, and follow-ups. ✅ Paid, Gifted & TikTok Shop Campaigns – Execute campaigns with nano, micro, and mid-tier creators to maximize ROI while generating high-quality UGC. ✅ Reporting & Optimization – Track campaign performance, identify top-performing creators, and scale what's working. ✅ Paid Ads Collaboration – Coordinate with paid media teams for Spark Ads, content whitelisting, and creator licensing. My goal is to make influencer marketing simple, scalable, and results-driven. I take ownership of every stage of the campaign so brands can focus on growth while I build and manage creator partnerships that deliver measurable results.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $35k
Billed in all: $165,211$165k
$1.8k in the last 6 months
Across 21 contracts
Across 75 contracts
Earnings, last 30 days
Skill rankings: #1 in 2 skills of 15
Rarest: top 0.17% in Content Moderation, of 1,144. Ranked by MRR among everyone on Upwork with the skill.
- Influencer Report255 freelancers · 🇵🇭 #1Top 0.39%🇵🇭#1 of 27
- Whitelisting16 freelancers · 🇵🇭 #1Top 6%🇵🇭#1 of 6
- Content Moderation1,144 freelancers · 🇵🇭 #1Top 0.17%🇵🇭#1 of 514
- Content Guidelines70 freelancers · 🇵🇭 #1Top 4%🇵🇭#1 of 15
- #5Influencer Research1,071 freelancers · 🇵🇭 #2Top 0.47%🇵🇭#2 of 132
- #5Content Analysis440 freelancers · 🇵🇭 #1Top 1%🇵🇭#1 of 39
- #6Pinterest Ads Manager457 freelancers · 🇵🇭 #1Top 1%🇵🇭#1 of 36
- #9Influencer Outreach1,135 freelancers · 🇵🇭 #2Top 0.79%🇵🇭#2 of 198