Fynlay K.

I’m a London-based CMO with 7 years of experience in digital marketing and over 4 years focused specifically on Web3, blockchain and gaming ecosystems. My background is centred around growth strategy, community building, content marketing, token ecosystems and user acquisition across both traditional and Web3-native audiences. Over the last several years, I’ve worked closely with startups, gaming projects and blockchain platforms to help scale communities, increase adoption, and build long-term engagement. At Kreation, I led the company’s digital presence and growth strategy, executing large-scale social campaigns and NFT collaborations that resulted in the sale of over 10,000 NFTs and significant community expansion. I later worked with ARTEM, helping lead marketing around their IDO and token launch, focusing on community growth, campaign execution and ecosystem awareness within the Web3 space. At Grindery, where I served as CMO, I helped scale the platform to over 4 million users and 1 million MAU through community-led growth initiatives, strategic partnerships, content systems and performance-focused marketing campaigns. Most recently, my focus has moved heavily into gaming and blockchain gaming. I currently lead marketing for a sci-fi strategy game inspired by classic strategy titles, working across player acquisition, onboarding, social media strategy, content creation, retention systems and community growth. This has given me strong hands-on experience in marketing deep strategy games, scaling niche gaming communities and bridging traditional gaming audiences with blockchain-enabled features. My overall approach combines creative storytelling, growth marketing, data-driven strategy and community-first execution to build sustainable ecosystems and engaged user bases.