Emerald O.

Hi! I'm Emerald, a UX researcher and product strategist who partners with teams across industries to turn user insight into confident business decisions. I'd love to hear about your research and strategy needs. Let's work 💪 I bring 8+ years of mixed-methods research experience across SaaS, consumer products, AI-enabled features, education, and enterprise software. I've delivered research for 30+ projects, with outcomes including an 80% improvement in task success and award-winning products. I work directly with cross-functional teams (product, design, engineering) to translate research into decisions the whole team can act on. Services: UX Research: Usability testing, user interviews, surveys, card sorting, tree testing, journey mapping, heuristic evaluation Product Validation: 0→1 research, feature prioritization, identifying adoption barriers, validating design concepts AI Product Research: User trust, discovery patterns, AI feature validation Methods & Tools: Mixed methods (qual and quant), statistical analysis (R, Python), Google Analytics 4, heatmap analysis (Clarity, Hotjar), survey tools (Qualtrics), research ops tools (NotebookLM, AI synthesis), Figma, accessibility testing (CPACC certified) Specialties: Consumer B2C products (DTC, education, hospitality) AI products (agentic workflows, AI feature adoption, trust research) Enterprise B2B and B2C SaaS (multi-stakeholder research, complex buyer journeys) Healthcare B2B and B2C (EHR, payer tech, provider workflows, HIPAA compliance) Education: M.A. Psychology (NYU), B.S. Behavioral Sciences (Purdue)