Sarah B.
Klaviyo Email Marketing Expert | Klaviyo Flows | Shopify Retention |
I help ecommerce brands turn one-time buyers into repeat revenue through Klaviyo flows, campaigns, segmentation, lifecycle strategy and conversion-focused email design. Most brands do not have an email marketing problem. They have gaps in the customer journey. I help Shopify and eCommerce brands use Klaviyo to recover abandoned revenue, increase repeat purchases, improve customer retention, and build stronger relationships with customers. My work covers the complete retention system, including strategy, copy, Figma email design, Klaviyo implementation, segmentation, testing, deliverability, and performance reviews. I can help you with ✔ Klaviyo account audits and retention strategy ✔ Welcome, abandoned cart, checkout, browse and post-purchase flows ✔ Winback, replenishment, cross-sell, VIP and sunset flows ✔ Campaign planning, copywriting and email design ✔ Behavioural segmentation and conditional logic ✔ Shopify and Klaviyo integration ✔ Signup forms and popups ✔ SPF, DKIM, DMARC and list-health improvements ✔ Email and SMS automation ✔ Reporting and ongoing optimization Before building anything, I review the existing customer journey to identify missing flows, weak segmentation, deliverability concerns, underperforming campaigns and opportunities to improve retention. For email design, I create mobile-first layouts in Figma before building them in Klaviyo. This gives you reusable sections that remain consistent with your brand and are easier for your team to update. I measure performance using the numbers connected to revenue and retention, including flow revenue, revenue per recipient, repeat purchase rate, customer lifetime value, list growth and deliverability. My experience includes work for Shopify and eCommerce brands in skincare, beauty, wellness, fashion, food and lifestyle. Relevant brands include Asili Skincare, Eye Essentials, Nordic Mylk and GAYA. You can review the strategy, designs and results available in my portfolio. If you already use Klaviyo, I can begin with an account audit and identify the customer-journey gaps that deserve attention first. Core Expertise Klaviyo | Klaviyo email marketing |Klaviyo holiday flows | klaviyo festive sequence | klaviyo seasonal campaigns | klaviyo retention automation | klaviyo strategy | klaviyo gift promotion |klaviyo balck Friday camapigns | klaviyo Christmas retention | klaviyo customer re-engagement | klaviyo abandoned recovery | klaviyo holiday optimization | klaviyo seasonal offers | klaviyo discount flows |klaviyo vip automation | klaviyo upsell sequence | klaviyo holiday nurture | klaviyo | klaviyo holiday flows | klaviyo festive engagement |klaviyo year end automaton | Halloween email campaigns | Klaviyo flow setup | klaviyo gift campaigns | Klaviyo automation expert | Klaviyo campaigns | Klaviyo abandoned cart flow | klaviyo seasonal promotion
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.4k
Billed in all: $16,520$17k
$344 in the last 6 months
Across 11 contracts
Across 66 contracts
Earnings, last 30 days
Skill rankings: Top 15% in Email Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #50Email Marketing Platform Support237 freelancers · 🇬🇧 #4Top 21%🇬🇧#4 of 7
- #114Audience Segmentation & Targeting476 freelancers · 🇬🇧 #6Top 24%🇬🇧#6 of 25
- #119Email Marketing Consultation464 freelancers · 🇬🇧 #10Top 26%🇬🇧#10 of 30
- #122Email Template567 freelancers · 🇬🇧 #5Top 22%🇬🇧#5 of 16
- #191Email Campaign Optimization828 freelancers · 🇬🇧 #13Top 23%🇬🇧#13 of 39
- #419Email Campaign1,929 freelancers · 🇬🇧 #17Top 22%🇬🇧#17 of 72
- #431Email Marketing Strategy2,223 freelancers · 🇬🇧 #30Top 19%🇬🇧#30 of 123
- #455Email Deliverability1,880 freelancers · 🇬🇧 #25Top 24%🇬🇧#25 of 67