Eric H.

I help B2B SaaS, industrial, and service companies improve sales performance through fractional sales leadership, hands-on sales coaching, and RevOps. I've built sales teams and operating systems from the ground up, and I work with actual calls, deals, and pipeline data—not generic training programs. I'm a former VP of Sales and COO with 20+ years in sales and leadership. I've managed SDRs, account executives, and technical sales teams, coached consultative selling, built outbound programs, and administered the CRMs and reporting needed to make results repeatable. At Frain Industries, I led account executives, sales engineers, and SDRs selling specialized industrial equipment. I introduced Challenger training and improved sales execution; first-quarter revenue rose from $3.5M to $5M year over year, and average deal value increased from about $50K to $62K during my tenure. I can help with: - B2B sales coaching: discovery, qualification, call reviews, objection handling, and complex technical sales - Fractional sales management: pipeline reviews, rep development, prospecting, accountability, and performance metrics - RevOps and GTM: sales processes, forecasting, lead routing, SDR-to-AE handoffs, and dashboards - HubSpot and CRM: administration, cleanup, deal stages, automation, reporting, and data integrity - Outbound sales: ICP targeting, messaging, prospecting, follow-up, and sales playbooks Other selected results: - Improved qualified inbound leads from near-zero to 90% in two weeks - Increased surety premium volume 411% year over year through redesigned sales qualification and workflows - Reduced customer attrition from 42% to 16% by rebuilding onboarding and customer-success processes - Built a sales organization from zero and led a team of 27 Tools include HubSpot, Salesforce, Zoho CRM, Zapier, sales-engagement platforms, and analytics/reporting tools. If you need someone who can coach the team, manage the sales process, and fix the systems behind it, I can work at the level your business actually needs.