John B.

I help organizations tell their stories. My specialty is developing persuasive content that blends independent research with your messaging and expertise to educate enterprise audiences about the issues that are important to your business. My clients and I use this approach to encourage new technology adoption, and we've had many successes in areas such as digital transformation, mobile & wireless computing, data center automation and healthcare transformation. I've authored more than 200 white papers, even more case studies, led research and served as lead author and analyst for a variety of reports and contributed to hundreds of others published by professional market research organizations. I have been a full-time independent contractor since 2002 and worked as a technology journalist, editor and speaker for the preceding 12 years. My longevity in a typically transient occupation is a testament to my professionalism and quality of work.