Emmanouil K.
Performance Marketer | Google Ads, Meta Ads Expert, Chat GPT Ads
I am a performance focused digital marketer with 8+ years of experience helping businesses scale through Google Ads and Meta Ads (Facebook & Instagram Ads) 💡 𝗠𝘆 𝗳𝗼𝗰𝘂𝘀 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲: 𝘁𝘂𝗿𝗻 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 𝗶𝗻𝘁𝗼 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲, 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵. As a Google Ads freelancer & Meta Ads freelancer, I build high performing PPC systems using structured campaigns, advanced tracking, creative testing, and data driven optimization 📊 🎯 𝗪𝗵𝗮𝘁 𝗜 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗲 𝗜𝗻 🔎 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 (𝗣𝗣𝗖 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆) As a Google Ads specialist, I create and optimize campaigns designed to capture high intent traffic and scale efficiently. 🔹 Google Search Ads 🔹 Performance Max (PMax) 🔹 Google Shopping Ads & Merchant Center 🔹 Demand Gen / YouTube Ads 🔹 Display & Remarketing Campaigns 🔹 International Campaign Scaling 📊 Focus Areas: • Keyword Research & Search Intent Mapping • Smart Bidding (Max Conversions, tCPA, tROAS) • Negative Keyword Optimization • Scalable Account Structures 🎯 Outcome: Lower CPA, stronger ROAS, and consistent growth 📱 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 (𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 & 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴) As a Meta Ads expert & Facebook Ads freelancer, I help brands generate leads and scale eCommerce revenue profitably. 🔹 Facebook Ads & Instagram Ads 🔹 Lead Generation Campaigns 🔹 eCommerce Conversion Campaigns 🔹 Retargeting & Full Funnel Strategy 🔹 Creative Testing Frameworks 🔹 Lookalike & Custom Audience Scaling 💡 I focus on creative strategy, hooks, and messaging that improve CTR, CVR, and overall performance. ⚙️ Tracking, Analytics & Conversion Measurement Accurate tracking is the foundation of profitable campaigns 📈 🔹 Google Analytics 4 (GA4) 🔹 Google Tag Manager (GTM) 🔹 Enhanced Conversions 🔹 Meta Pixel & Conversion API 🔹 Consent Mode Implementation 🔹 Event Tracking (Purchase, Lead, Add to Cart) 🔹 Attribution & Tracking Fixes 🔍 Decisions are based on real data not guesswork. 🛒 Google Shopping & Feed Optimization For eCommerce brands, feed optimization is a key growth lever 🧩 🔹 Merchant Center Diagnostics & Fixes 🔹 Product Feed Optimization 🔹 Custom Labels & Segmentation 🔹 Product Title & Attribute Optimization 🔹 Supplemental Feeds 🎯 Result: Better visibility, improved conversions, stronger campaign performance 📈 My Performance Marketing Approach Businesses work with me to: 🔸 Fix underperforming Google Ads or Meta Ads accounts 🔸 Reduce wasted ad spend 💸 🔸 Scale campaigns profitably 🔸 Improve conversion rates 🔸 Implement accurate tracking & attribution 🔸 Build scalable paid acquisition systems 📊 I focus on testing, iteration, and scaling what works. 🌍 Global Market Experience I have managed campaigns across multiple international markets, adapting strategy based on: • Search intent differences • CPC competition • Market demand • Audience behavior • Seasonal trends 🧩 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 Rug Doctor UK ➡️ Scaled lead generation campaigns and captured incremental demand Green Cruises (EU) ➡️ Built full funnel strategy focused on profitable bookings Oasis Water Coolers & Filters ➡️ Connected ad performance directly with revenue tracking Automotive / ProXL ➡️ Transformed technical products into high converting campaigns 🤝 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗚𝗲𝘁 🔹 Clear KPIs (ROAS, CPA, CTR, CVR, AOV, CPC) 🔹 Clean tracking & transparent reporting 🔹 Strategic insights beyond basic campaign management 🔹 Continuous optimization & scaling 🎯 Focus: profitable growth not just traffic 📩 Let’s Work Together If you are looking for a Google Ads freelancer or Meta Ads freelancer who can build, optimize, and scale high performing campaigns 🚀 Let’s connect and grow your business with data driven paid marketing 📈
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.3k
Billed in all: $3,568$3.6k
$1.1k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 16% in Google AdSense
Ranked by MRR among everyone on Upwork with the skill.
- #12Remarketing List28 freelancers · 🇬🇷 #1Top 43%🇬🇷#1 of 1
- #73Google AdSense461 freelancers · 🇬🇷 #1Top 16%🇬🇷#1 of 4
- #117Campaign Reporting500 freelancers · 🇬🇷 #1Top 23%🇬🇷#1 of 3
- #133Pixel Setup & Optimization593 freelancers · 🇬🇷 #1Top 22%🇬🇷#1 of 2
- #174Retargeting712 freelancers · 🇬🇷 #1Top 24%🇬🇷#1 of 1
- #280Meta Pixel1,020 freelancers · 🇬🇷 #1Top 27%🇬🇷#1 of 4
- #306Strategic Planning1,408 freelancers · 🇬🇷 #1Top 22%🇬🇷#1 of 3
- #341Google Ads Account Setup1,074 freelancers · 🇬🇷 #2Top 32%🇬🇷#2 of 4