Thaís D.
Short-Form Music Video Editor & Strategist for Labels and Artists
I help record labels, managers and independent artists grow through consistent, high-quality short-form music content across Instagram, TikTok and YouTube Shorts. I currently work as a short music video editor and music video strategist for 2 active music labels, creating lyric-driven, mood-based and concept-led videos that reached 200k+, 600k+ and even + 2,7M views. My work is not about one-off edits. It’s about building weekly content systems that support long-term, sustainable growth for music projects. I worked for 2 years at Som Livre, a major music label in Brazil, as part of the Digital Marketing team, and I have formal education in Music Business and Advertising & Communications. Throughout my career, I’ve contributed to the planning and visual strategy of 50+ artists, including projects with millions of views. I’m also an artist, actively producing and releasing music. This gives me a strong instinct for music timing, pacing and emotional storytelling, always respecting each artist’s identity and narrative. What I mainly help music projects with: Ongoing social media content (10–30 videos per month) Short music videos for Reels, TikTok and Shorts Lyric-driven and mood-based visuals Teasers, previews and release rollouts Studio moments & behind-the-scenes content Artist-performed and concept-based visuals Cross-platform adaptation (TikTok, Reels, Shorts, X) I work with batch production and advanced delivery, meaning content is delivered one week ahead, consistently and without delays: a key factor for audience retention and exponential growth. Tools & workflow: Premiere Pro and CapCut. I also use AI generation for artists when it adds value, supports cost-effective production or enhances visual storytelling (Midjourney, Nanobanana, Google Veo, Kling AI, Higgsfield). Besides the music experience, I also worked with mid-sized influencers (100k–150k followers), generating viral videos with 1.5M+ views, which is valuable for artists blending music, lifestyle and storytelling. 📩 If you’re building a serious music project, feel free to message me. TAGS: short music video editor, music video editor, music video strategist, short-form music content, social media for music artists, record label content creator, lyric video editor, music reels editor, TikTok music videos, Instagram Reels music, YouTube Shorts music, AI generation for artists, AI music visuals, music content strategy, music marketing content, independent artist content, label social media manager, content creator, music content creator
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.1k
Billed in all: $9,316$9.3k
$685 in the last 6 months
Across 18 contracts
Earnings, last 30 days
Skill rankings: Top 22% in Video Editing
Ranked by MRR among everyone on Upwork with the skill.
- #31Promotional Video Script123 freelancers · 🇧🇷 #1Top 25%🇧🇷#1 of 3
- #444Short Video1,533 freelancers · 🇧🇷 #9Top 29%🇧🇷#9 of 25
- #611Short Video Ad2,220 freelancers · 🇧🇷 #10Top 28%🇧🇷#10 of 16
- #722TikTok Video2,536 freelancers · 🇧🇷 #13Top 28%🇧🇷#13 of 36
- #969Social Media Video3,559 freelancers · 🇧🇷 #15Top 27%🇧🇷#15 of 44
- #1,401Instagram Reels4,911 freelancers · 🇧🇷 #20Top 29%🇧🇷#20 of 54
- #5,886Video Editing26,600 freelancers · 🇧🇷 #96Top 22%🇧🇷#96 of 376