Richard O.

I’m a Google Ads and paid media specialist with 10+ years of experience turning ad spend into real, measurable growth. I spent 8.5 years at Dentsu, working my way up to Head of PPC and leading campaigns for global brands. Along the way, I’ve helped deliver award-winning work and results that actually move the needle. Today, I work directly with ambitious businesses, from eCommerce stores to service-based companies, helping them scale profitably through smarter, data-driven advertising. Here’s what that looks like in practice: I’ve taken an eCommerce brand from €8k to €26.8k in revenue in a single peak period, increasing ROAS to 24x and lifting conversion rate by 476% I’ve helped a local service business double inbound calls while reducing cost per conversion by 30% in a highly competitive market I’ve scaled a B2B SaaS account from 458 to 1,546 leads while cutting cost per lead by over 25% and CPC by more than 50% My focus is simple. Efficiency, performance, and clean data you can actually trust. What I can help you with: Google Ads account builds, audits, and full-funnel scaling Fixing underperforming accounts and wasted spend Meta Ads and Apple Search Ads setup and optimisation GA4 and conversion tracking that gives you clear, reliable insights Landing page and funnel improvements to increase conversion rates Ongoing management focused on lowering CPL and driving revenue, not just clicks You’ll get agency-level strategy and execution without the layers, delays, or confusion. Just clear communication, fast action, and results you can see in your numbers. If you’re spending on ads and not seeing the return you expect, or you want to scale what’s already working, send me a message. I’ll take a look at your account and tell you exactly where the opportunities are.