Shalom E.
Brand Identity Designer for Tech Startups & SaaS
Does your brand identity feel like it’s struggling to keep up with your product’s growth? I help SaaS and tech startups build clear, scalable brand identities that grow from Seed to Series A. I’m a Brand Identity Designer & Systems Architect who treats visual identity like a critical business asset, not a one‑off design project. With a background in Finance, I approach branding like a business consultant: every mark, color, and guideline is built to support growth, conversion, and internal alignment. I focus on B2B SaaS and innovation‑driven tech brands that need a premium, cohesive presence across product, marketing, and sales. Here’s what I bring to your project: • Visual Systems Architecture: I design brand identities that act as a single source of truth for your team, designers, and developers. • SaaS & Tech Specialization: I build digital‑first identities with responsive iconography, clean layouts, and high‑performance color logic. • Production‑Ready Assets: Everything is optimized for Figma and other dev‑friendly stacks, so your team can implement fast. • Strategic Clarity: I turn messy positioning into clean, outcome‑driven visuals that highlight your product’s value. How we work together: 1. Discovery: We audit your current positioning and fix any “visual debt.” 2. Architecture: We build your custom Visual Operating System (brand rules, components, and layout discipline). 3. Execution: You receive production‑ready assets that make your brand look like a market leader. ◎ Ready to modernize your brand? If you’re a founder building a SaaS or tech product that deserves a world‑class presence, click the “Invite” button let’s talk about a brand that scales with your growth.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $74
Billed in all: $1,946$1.9k
$37 in the last 6 months
Across 13 contracts
Earnings, last 30 days
Skill rankings: Top 37% in Visual Communication
Ranked by MRR among everyone on Upwork with the skill.
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