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Shalom E.
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Shalom E.

Brand Identity Designer for Tech Startups & SaaS

Does your brand identity feel like it’s struggling to keep up with your product’s growth? I help SaaS and tech startups build clear, scalable brand identities that grow from Seed to Series A. I’m a Brand Identity Designer & Systems Architect who treats visual identity like a critical business asset, not a one‑off design project. With a background in Finance, I approach branding like a business consultant: every mark, color, and guideline is built to support growth, conversion, and internal alignment. I focus on B2B SaaS and innovation‑driven tech brands that need a premium, cohesive presence across product, marketing, and sales. Here’s what I bring to your project: • Visual Systems Architecture: I design brand identities that act as a single source of truth for your team, designers, and developers. • SaaS & Tech Specialization: I build digital‑first identities with responsive iconography, clean layouts, and high‑performance color logic. • Production‑Ready Assets: Everything is optimized for Figma and other dev‑friendly stacks, so your team can implement fast. • Strategic Clarity: I turn messy positioning into clean, outcome‑driven visuals that highlight your product’s value. How we work together: 1. Discovery: We audit your current positioning and fix any “visual debt.” 2. Architecture: We build your custom Visual Operating System (brand rules, components, and layout discipline). 3. Execution: You receive production‑ready assets that make your brand look like a market leader. ◎ Ready to modernize your brand? If you’re a founder building a SaaS or tech product that deserves a world‑class presence, click the “Invite” button let’s talk about a brand that scales with your growth.

🇪🇹Addis Ababa, Ethiopia$40/hr100% JSS4.70 (8)Since May 2024

Earnings and projects

MRR
$12

Last 6 months ÷ 6

World#170,799 / 412k
🇪🇹Country#906 / 1,609
Revenue, last 30 days
$75

Last 6 months: $74

World#95,057 / 412k
🇪🇹Country#446 / 1,609
Total earnings
$1.9k

Billed in all: $1.9k

World#339,908 / 412k
🇪🇹Country#1,208 / 1,609
Per project
$156

$37 in the last 6 months

World#281,303 / 412k
🇪🇹Country#1,134 / 1,609
Projects, last 6 months
2
100% fixed0% hourly
World#88,922 / 412k
🇪🇹Country#497 / 1,609
Projects in all
12

Across 13 contracts

69% fixed31% hourly
World#183,652 / 412k
🇪🇹Country#511 / 1,609

Earnings, last 30 days

$1.9k+$75 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,850$1,900$1,950Oct 9Oct 24Nov 8

Skill rankings: Top 37% in Visual Communication

Ranked by MRR among everyone on Upwork with the skill.

  1. #44Color Palette86 freelancers · 🇪🇹 #3Top 51%
  2. #239Brand Style Guide427 freelancers · 🇪🇹 #2Top 56%
  3. #372Minimalist841 freelancers · 🇪🇹 #5Top 44%
  4. #376Visual Communication1,029 freelancers · 🇪🇹 #2Top 37%
  5. #392Brand Positioning909 freelancers · 🇪🇹 #3Top 43%
  6. #434Visual Design896 freelancers · 🇪🇹 #4Top 48%
  7. #494Visual Identity815 freelancers · 🇪🇹 #5Top 61%
  8. #497Icon Design1,150 freelancers · 🇪🇹 #3Top 43%