Jack C.

Want to work with an experienced, data-driven PPC professional for your Google or Microsoft campaigns? I have worked with a large variety of clients in my 6 years of experience, including Google grant accounts (non-profits), B2C, B2B, lead-based and ecommerce. With all clients I aim to get the most out of campaigns and their budgets to maximise the return of KPIs/conversions. • In-depth analysis, seeking out performance gains that can be had in different areas of the account. • Ad copy testing and optimisation, finding out what messaging works best for the brand. • Thousands of hours spent working in Google Ads and Microsoft Ads, knowing the best methods to get campaigns running and performing as they should. • Enjoyment in creating complex, granular campaign structures, which allow more control over keywords, ads and adjustments for optimisation. Experience in platforms include: • Google Ads • Google Tag Manager • Microsoft Ads • Universal Analytics • Google Analytics 4 • Google Looker Studio • Facebook/Meta Ads With supporting platforms/programs: • Supermetrics • Google Ads Editor • Microsoft Ads Editor • Excel • Google Sheets • Call Tracking (Nimbata) • Landing Pages (Unbounce) • Photoshop My aim is to support businesses in getting the most out of their digital marketing in Google and Microsoft Ads, so feel free to drop me a message if you want to discuss how we can improve your performance!