Liuxi T.

Overview I am an Asia market research and go-to-market consultant with hands-on experience across East Asia, Southeast Asia, and Greater China, specializing in FMCG, consumer goods, and retail channels. I am a native Chinese speaker, fluent in English, and business-level Japanese. I currently work full-time in Japan for a traditional Japanese manufacturer (home care, personal care, household goods) as an Overseas Sales professional, directly managing international distributors and retailers. What differentiates me from typical “desk researchers” is that my work is field-driven. I have conducted on-site market visits, distributor meetings, retail store checks, and trade shows across multiple Asian markets, translating real market conditions into practical entry and growth strategies. What I Can Help You With Asia Market Research & Market Entry Strategy • Market size, trends, and demand analysis • Competitive landscape and pricing positioning • Retail channel mapping (modern trade, traditional trade, e-commerce) • Country-specific consumer behavior insights • Go-to-market strategy tailored to your product category Localization & Cross-Cultural Market Adaptation • Product and brand localization based on real retail and consumer context • Localization is not just translation — it is understanding how products are selected, sold, and consumed locally • Identifying cultural, regulatory, and commercial risks before market entry Problem-Solving for Stagnant or Challenging Markets • Diagnosing why products fail to scale after entry • Identifying channel mismatch, pricing issues, or positioning gaps • Practical recommendations based on comparable Asian markets Relevant Experience • Overseas Sales – Japanese Manufacturer (Current) • Responsible for overseas distributors and retailers • End-to-end involvement: market research, product introduction, channel development, and promotion planning • Markets directly handled: Mongolia, South Korea, Malaysia, Indonesia, Thailand, Taiwan • Sales – Alcohol & Spirits Industry (3 years) • B2B and B2C sales across restaurants, retailers, collectors, and auction buyers • Deep understanding of the whisky industry and premium alcohol market • Direct engagement with overseas clients, exhibitions, and international events • E-commerce Procurement & OEM Sourcing (Early Career) • OEM purchasing and import operations for home-related consumer goods • Conducted product and EC channel research as a side business • Freelance Market Research (Side Projects) • Supported overseas brands entering the Japanese market • Delivered market research reports and entry insights based on local execution Languages • Chinese – Native • English – Fluent (business communication & reporting) • Japanese – Business level (daily professional use in a Japanese company) Working Style • Research driven by real market behavior, not generic reports • Clear, structured deliverables tailored for decision-making • Comfortable working independently from research design to execution Availability: 20–30 hours per week (weekday evenings & weekends) Preferred: Project-based work or medium-to-long-term collaboration If you are looking for practical Asia market insights, not just surface-level data, I’d be happy to discuss how I can support your project.