Skip to content
BackNov 8
Leonard W.
Upwork badge

Leonard W.

SEO & AI Search, WordPress & Content | Veteran Digital Marketer 27 Yrs

Your business might need a technical SEO audit, a WordPress migration that keeps its rankings, or a complete online presence. Hire me for one job or all of it: SEO, AI search, WordPress, content and ads, from a veteran digital marketer of 27 years. A client I started working with last year was getting a couple of clicks a day. Ten months later, this year, their site reached 1,537 ranking keywords, 271 number one Google rankings and 263 appearances in Google's AI Overviews, on content and site structure alone. The full case study is yours to see on request. Those rankings were not an SEO trick. They came from looking at the business as a whole. Rankings are the result, not the method. Every channel you use, from advertising to content to social media, affects how you rank, so SEO can never be done in isolation. I make sure every channel works together, and I make sure my clients know why. Whatever the size of the job, your business needs a holistic, full-stack digital marketer: one person who looks after every part of how you are found and chosen online. SEO sits at the core, and in 2026 it has to work for Google itself, for the AI assistants that answer questions directly, for the crawlers and AI agents that read your site, and for the AI Overviews at the top of the results. Every one of them reads your business as a whole. So the work starts with your business, before the task: who your customers are, why they buy, and what your ideal customer looks like. Then comes the detail, whether that is a technical fix, a service page, the site structure or an ad campaign. Each page gets a job, the structure supports the pages, and your whole online presence points at what matters most to your business, which is profit. That is exactly what I do. What you get: - Strategy: your ideal customer profile, content plan and site structure - SEO: technical audits, keyword research, on-page, local SEO and link building - AI search: your business cited in ChatGPT, Google AI Overviews and Perplexity - WordPress: builds, rebuilds that keep your rankings, speed and structured data - Content: service pages, articles and copy written to rank and to convert - Ads and analytics: Google Ads, GA4, Search Console and conversion tracking You work with one person from start to finish. No juniors, no subcontractors and no team behind the scenes: the person you hire is the person doing the job. Not sure what you need yet? That is more common than you might think. Many businesses know something is not working but not what the fix is, and sometimes the hardest part is knowing what to ask for. A job post aimed at the wrong problem attracts the wrong people, however good they are. That is the best time to start with a consultation, which you can book straight from this profile. We look at your business together and get the real problem in front of us before any money goes into the wrong fix, so you leave with a clear next step and hire for the right job the first time, whoever does the work. The reviews below show how that works in practice. Send your site and what you want to achieve, and you will hear exactly where I would start.

🇦🇺Spring Hill, Australia$75/hr100% JSS5.00 (8)Since May 2024
GlobeUpwork

Earnings and projects

MRR
$992

Last 6 months ÷ 6

World#48,286 / 412k
🇦🇺Country#264 / 2,970
Revenue, last 30 days
$900

Last 6 months: $6k

World#45,844 / 412k
🇦🇺Country#231 / 2,970
Total earnings
$7.7k

Billed in all: $7.8k

World#218,587 / 412k
🇦🇺Country#1,495 / 2,970
Per project
$765

$850 in the last 6 months

World#145,285 / 412k
🇦🇺Country#1,011 / 2,970
Projects, last 6 months
7
71% fixed29% hourly
World#28,827 / 412k
🇦🇺Country#171 / 2,970
Projects in all
10

Across 12 contracts

67% fixed33% hourly
World#201,802 / 412k
🇦🇺Country#1,512 / 2,970

Earnings, last 30 days

$7.8k+$900 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$6.5k$7.0k$7.5k$8.0kOct 9Oct 24Nov 8

Skill rankings: Top 8% in Content Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #7Domain Name69 freelancers · 🇦🇺 #1Top 10%
  2. #12GIMP131 freelancers · 🇦🇺 #1Top 9%
  3. #64cPanel741 freelancers · 🇦🇺 #1Top 9%
  4. #602Google Tag Manager3,074 freelancers · 🇦🇺 #4Top 20%
  5. #860SEO Strategy5,668 freelancers · 🇦🇺 #4Top 15%
  6. #879Local SEO5,176 freelancers · 🇦🇺 #4Top 17%
  7. #923Technical SEO5,552 freelancers · 🇦🇺 #4Top 17%
  8. #970Google Analytics6,285 freelancers · 🇦🇺 #10Top 15%