Jyoti P.
Paid Media Advertising, Google Ads, Facebook Ads, LinkedIn Ads Expert
Paid Media Specialist ✅ eCommerce Ads Expert ✅ Google & Meta Ads Pro ✅ 3+ Years Boosting Online Sales ✅ Proven Success in PPC & CRO ✅ Campaign Revenue Growth Strategist I am a seasoned Paid Media Specialist with a strong background in eCommerce product sales through Google Ads and Meta Ads. My expertise extends across PPC, display advertising, and shopping ads, tailored specifically for boosting online product sales. Skilled in both campaign management and conversion rate optimization (CRO), I excel at crafting and executing strategic campaigns that drive significant revenue growth. I diligently manage the paid advertising budget and collaborate closely with SEO and social media marketing teams to enhance the online presence of eCommerce platforms. My strategic approach focuses on maximizing ROI and leveraging data analysis to optimize each campaign's performance. Advertising Types: ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ According to business requirements, I use various kinds of Advertising and payment models on Google Ads, Bind Ads and Facebook Ads. Some of them are: ✅ PPC – Pay per click ✅ CPI – Cost Per Impression ✅ CPM - Cost Per Mile/Thousand ✅ CTR - Click Through Rate ✅ VTR - View Through Rate ✅ eCPM - Effective Cost Per Thousand Impressions ✅ CPV – Cost Per View ✅ CPL – Cost Per Lead ✅ Contextual advertising ✅ Display Ads ✅ Native Ads ✅ Video Ads ✅ Text Ads ✅ Product Listing & Shopping Ads ✅ Remarketing/Retargeting Ads ✅ Mobile Ads ✅ In-Game Ads ✅ AdMob Ads Search Engine Marketing: ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ As a search engine marketing specialist, I manage all paid search campaigns on Google, and Bing, as well as other search and display marketing engines. Types of Campaigns: ✅ Search campaigns ✅ Display campaigns ✅ Smart Campaigns ✅ App campaigns ✅ Discovery campaigns ✅ Shopping campaigns ✅ Video campaigns ✅ Local campaigns ✅ Hotel campaigns ✅ Call campaigns ✅ Performance Max Social Media Advertising: ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ I actively work on Facebook, Instagram, LinkedIn, Snapchat, Twitter, Pinterest, Reddit to run various types of social media campaigns including brand awareness, reach, traffic, video views, lead generation, event responses, messages, conversions, catalogue sales and store traffic as per the business objectives and client needs. Types of Campaigns: ✅ Image ads ✅ Video ads ✅ Slideshow ads ✅ Stories ads ✅ Instant Experience ads ✅ Carousel ads ✅ Collection ads ✅ Boosted posts ✅ Page Likes ads ✅ Website Visitors ads ✅ Website Purchases ads ✅ Automated ads ✅ Lead ads ✅ Event ads ✅ Messenger Ads ✅ Offer ads ✅ Dynamic creative ads ✅ App Installation Campaign Marketplace Advertising ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ I help to advertise with Amazon, Ebay, Walmart and other marketplace advertising platforms to target the potential customers at every stage and achieve the advertising goals while helping customers find the products they're looking for. ✅ PPC Advertising ✅ Sponsored Products ✅ Sponsored Brands ✅ Sponsored Display Ads ✅ Video Ads ✅ Custom Ads ✅ Audio Ads (Beta) ✅ Live Streaming ✅ Lockscreen Ads Job Responsibilities ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ As a paid media manager, my job responsibilities are, but not limited to: ✅ Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns ✅ Track, report, and analyze website analytics and PPC initiatives and campaigns ✅ Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies ✅ Optimize copy and landing pages for paid search engine marketing, social media marketing, and marketplace advertising ✅ Perform ongoing paid keyword discovery, expansion and optimization ✅ Research and analyze competitor advertising links How do we communicate and report? ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ We always prefer to keep our work transparent and for this reason, we like to be in touch with our valued clients on a daily, weekly & monthly basis. We share all the reports and make a note on the client’s feedback to ensure that the value is being maximized throughout the promotional event. Types of websites & iOS/Android Apps, I have promoted: ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✅ Sports & Gaming ✅ Real Estate & Properties ✅ Tours & Travel ✅ Hotels & Restaurants ✅ Lawyer & Law Firm ✅ Finance, Cryptocurrency, Loan & Investment Content Management System Expertise: ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✅ Wordpress & WooCommerce ✅ Magento ✅ Shopify ✅ Prestashop ✅ BigCommerce ✅ Joomla ✅ Drupal ✅ Wix & Weebly Paid Media Advertising Tools Expertise: ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ To ensure maximum productivity, we use digital marketing tools to optimize the websites/applications in an optimum way: ✅ SERanking ✅ SEMrush ✅ Moz Tools ✅ SimilarWeb ✅ Hootsuite & AdEspresso ✅ Buffer ✅ Bing Webmaster Tools ✅ Google Analytics & Data Studio ✅ Search Console/Webmasters ✅ Structured Data Testing Tool And, many more
Earnings and projects
An estimate from an earlier read
Last 6 months: $3.5k
Billed in all: $19,461$19k
$1.7k in the last 6 months
Earnings, last 30 days
No reading in this range. Dotted: longer than usual between two readings. Hatched: over two weeks without one.
Skill rankings: Top 14% in Freelance Marketing
Ranked by MRR among everyone on Upwork with the skill.
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