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Sofiia K.
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Sofiia K.

Lead Product & Brand Designer for SaaS | UX/UI, Web, Brand Identity

Brand identity and website design, done end to end by one team: logo, brand guidelines, website and product UI for SaaS companies and startups. Send a short brief and you get a scope and estimate within 2–8 working hours. I head the design team at GroupBWT, a 100+ person agency working since 2009, and have 9+ years in design. I run discovery and requirements myself, then design with the people best suited to your project. You talk to me from the first call to the final handoff, and development can stay with the same company. SOME OF THE WORK • Brand identity and a 34-page brandbook for a health intelligence platform, carried through to its dashboard and delivered in 10 days before beta. • A real estate ecosystem in Portugal: 52 months, 5 phases. The site is the company's main lead channel and scores 88–98 on mobile PageSpeed. • An EHR and CRM for a California therapy clinic: patients, scheduling, billing, insurance. We have been designing it for 9+ years. • A P2P lending platform connecting borrowers and investors, on web and mobile. Nearly 3 years of work, and the product is live. • A wholesale portal for digital gift codes, from information architecture to a live Laravel + React build. WHAT WE DO • Brand + website as one project: identity, brand guidelines and a website on WordPress, Webflow or Shopify • Brand identity: logo, typography, colour and guidelines, applied to your product and site from day one • Websites: B2B, marketing and e-commerce sites, built as CMS templates your team can update • Product design: SaaS dashboards, web apps, mobile apps, admin panels, role-based platforms • UX audit and redesign: usability review, purchase flows, conversion issues • Design systems in Figma with clean developer handoff • Ad creatives and social assets on your brand, static and short video, produced with AI tools and checked by a designer HOW WE START 1. You send a brief, a link to your current site or two lines about the business. 2. Within 24 hours you get questions, a proposed scope and an estimate. 3. A short call to confirm details, then milestones you review along the way. Industries we know well: FinTech, healthcare, real estate, EdTech, B2B and industrial, e-commerce. TOOLS Design: Figma, Adobe Illustrator, Photoshop, After Effects Platforms: WordPress, Webflow, Shopify AI: Gemini, Veo, Claude Design, Midjourney Tell me what you're building and where it stands today. I'll come back with questions and an estimate.

🇺🇦Zaporizhzhya, Ukraine$28/hr100% JSS5.00 (8)Since Jun 2024
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Earnings and projects

MRR
$3.1k

Last 6 months ÷ 6

World#12,210 / 412k
🇺🇦Country#756 / 14.3k
Revenue, last 30 days
$0

Last 6 months: $19k

Total earnings
$51k

Billed in all: $52k

World#75,137 / 412k
🇺🇦Country#4,342 / 14.3k
Per project
$4.2k

$3.1k in the last 6 months

World#40,762 / 412k
🇺🇦Country#2,378 / 14.3k
Projects, last 6 months
6

Across 7 contracts

43% fixed57% hourly
World#34,405 / 412k
🇺🇦Country#1,481 / 14.3k
Projects in all
12

Across 19 contracts

32% fixed68% hourly
World#183,649 / 412k
🇺🇦Country#7,514 / 14.3k

Earnings, last 30 days

$52.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$51k$52k$53k$54kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Design Mockup

Ranked by MRR among everyone on Upwork with the skill.

  1. #19Design Mockup1,136 freelancers · 🇺🇦 #4Top 2%
  2. #66App Design1,737 freelancers · 🇺🇦 #13Top 4%
  3. #82User Experience2,372 freelancers · 🇺🇦 #17Top 3%
  4. #86Usability Testing1,980 freelancers · 🇺🇦 #17Top 4%
  5. #93User Flow1,972 freelancers · 🇺🇦 #26Top 5%
  6. #122UX Research2,772 freelancers · 🇺🇦 #28Top 4%
  7. #139Wireframing3,877 freelancers · 🇺🇦 #38Top 4%
  8. #154Prototyping3,352 freelancers · 🇺🇦 #29Top 5%