Simon M.

Mobile App & Startup Growth Marketing | ASO, Paid Ads, Funnels & AI

Hi, I’m Simon 👋 I help mobile apps, startups, and scale-ups grow using proven growth strategies, acquisition channels, funnels, AI and automation systems that turn traffic into users and customers. 🚀 Launched 10+ startups and helped acquire 1M+ users 🏆 Apps I’ve worked on reached #1 on the App Store multiple times 📱 Worked on products serving 7M+ users ⭐ Featured by Apple and Google with hundreds of 5-star reviews 🌍 Worked on global campaigns for major brands and leading agencies 🤝 Built startup partnerships with Borussia Dortmund (€359M market cap) and Unisport (€200M+ revenue) 📉 Experienced both startup exits and failures as a founder, so I understand the journey first-hand I’ve spent over a decade in marketing, starting my career working on global campaigns for major brands at agencies like Razorfish and TBWA. I later transitioned into the startup world, working hands-on with agencies, iOS and Android apps from early MVP stage to products serving millions of users. That transition was a huge learning curve, and today I help founders, startups, and marketing teams design growth strategies, implement scalable systems, and gain the insights I wish I had when launching my first startup. I specialise in 📱 App Growth & App Store Marketing • App Store Optimisation (ASO) • App Store & Google Play conversion optimisation • App launch strategy & positioning • Ratings, reviews & social proof systems 📈 User Acquisition & Growth • Paid acquisition (Meta Ads & Google Ads) • Install → activation → retention funnels • Growth experiments and cohort analysis • Influencer and partnership campaigns ⚙️ Funnels & Growth Systems • Go-to-market strategy for apps and startups • Landing page funnels and conversion optimisation • Lead capture and onboarding systems • CRM automation and lifecycle marketing 🤖 Automation & AI Workflows • GoHighLevel (funnels, CRM, automation) • Apollo and Instantly outbound systems • Make workflows and AI-powered marketing processes • Analytics, tracking, and performance optimisation I focus on strategies and metrics that actually move the needle while helping founders avoid many of the mistakes I’ve seen across startups and experienced myself. I work closely with teams to: • Validate audiences and growth channels before scaling • Maximise return on ad spend • Build repeatable acquisition systems • Ship fast and learn faster • Optimise marketing and operations using AI Best fit ✔️ Early-stage app founders ✔️ Funded startups preparing to scale ✔️ SaaS and tech companies building growth systems ✔️ Teams struggling with installs, conversion, or acquisition ✔️ Agencies looking to scale ✔️ Small to medium sized businesses adopting AI If you're growing an app, startup, or business and want someone who has been through the journey before, I’d be happy to take a look and share a few ideas. Looking forward to hearing about what you're building. Simon