Ella Z.

👋 Hi, I’m Ella – a UX/UI designer with a passion for creating digital experiences that feel intuitive, clear, and human-centered. Over the past year, I’ve worked as a Certified UX Assistant alongside my father, a Senior UX Designer on Upwork. Together, we’ve collaborated with startups and companies such as **Loanzify**, **MyExcelOnline**, **Wallstreet.io**, and **Trackmate** — building thoughtful, engaging, and user-focused digital products. These projects taught me how to balance user needs with business goals, and how to bring strong visual design together with smart UX thinking. 💡 I specialize in: – UX/UI Design (from wireframes to polished UI) – UX Research & User Flows – Prototyping & Usability Testing – Persona Development & A/B Testing – Design Systems & Branding – Logo, Visual Identity & UI Kits – **Figma Expertise** (advanced workflows, components, prototyping) Whether you’re building something new or improving an existing product, I’d love to help bring clarity, simplicity, and beauty to your user experience. ✨ Let’s connect and talk about how I can contribute to your project!