Marcos L.

I design and build websites that don’t just look good — they convert, perform, and are technically built to rank. I work with founders, service businesses, and ecommerce brands that need more than a designer handing off a Figma file or a developer simply following instructions. My work combines: → Conversion-focused UX & UI design → Figma to Webflow, WordPress, Shopify or Framer → Technical SEO & search-friendly development → Core Web Vitals & performance optimization → CRO, analytics and conversion tracking → AI-assisted workflows backed by real data The advantage? You don’t need a designer, developer and SEO specialist trying to coordinate with each other. I can take a project from strategy → Figma → development → launch → technical SEO, keeping design, performance, conversion and organic visibility aligned from the beginning. Some results from my work • €200K+ in new organic revenue generated within 6 months • Mobile PageSpeed improved from 61 → 96 • LCP reduced from 16.4s → 2.3s • #1 Google Local Pack rankings • Technical SEO analysis across an ecommerce site with 12M+ pages • Identified Cloudflare blocking ~38% of Google crawler requests on a large ecommerce site WEBSITE DESIGN & DEVELOPMENT I design websites around the action you want visitors to take. That means thinking beyond colors and layouts. Before designing, I look at positioning, information hierarchy, user journeys, conversion points, mobile UX, performance and search visibility. Depending on the project, I work with: • Figma • Webflow • WordPress • Shopify • Framer I can handle the entire process or join an existing team for a specific stage. TECHNICAL SEO I also specialize in diagnosing technical problems that prevent websites from being properly crawled, indexed and ranked. My technical SEO work includes: • Crawling & indexing diagnostics • Google Search Console analysis • GA4 analysis • Cloudflare / bot access investigation • Core Web Vitals • Site architecture • Internal linking • Canonicals & redirects • JavaScript SEO • Ecommerce SEO • Traffic drop investigation • Schema / structured data • GEO / AEO / AI search visibility I don’t believe in handing clients a 100-page SEO audit filled with automated warnings. I focus on identifying what is actually affecting the business, proving it with data, and turning the findings into a prioritized, developer-ready action plan. AI — WHERE IT ACTUALLY HELPS I use AI and agentic workflows to investigate websites, analyze data and accelerate parts of the development and SEO process. But AI is a tool, not the deliverable. Important findings are validated against real sources such as Google Search Console, GA4, crawling data and server/CDN information before I recommend action. WHO I WORK BEST WITH I’m a good fit if: • You need a new website or redesign that has to generate business, not just look attractive • Your organic traffic or rankings have dropped and nobody can clearly explain why • You need someone who understands both development and SEO • Your current website is slow, difficult to maintain or underperforming • You want one person capable of owning the project instead of coordinating several freelancers I’ve completed 60+ projects on Upwork and work with clients internationally. Several clients have hired me again after our first project — which is ultimately the result I value most. If you have a website project, technical SEO problem or traffic drop you can’t explain, send me the URL and tell me what’s happening. I’ll tell you what I would investigate first.