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Christian O.
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Christian O.

Meta Ads Creative Strategist & Video Editor | AI & UGC Ads for DTC

$477K in Meta spend in under 3 months, and I made ~75% of the ads, including the #1 highest-spending ad in the account. Most DTC brands don't struggle to run ads. They struggle to keep winners coming. An ad works for two weeks, then dies, and you're back to guessing. Traditional production is too slow and too expensive to keep up. That's what I fix. I write the brief and produce the ad myself, using AI, so you get fresh, tested creative every week. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: ⚡ 6,255 purchases in under 3 months from a DTC pest-control brand's Meta account ⚡ An AI founder-style video I built from a competitor's winning ad became the account's #1 spender ⚡ My top 5 ads: $109K spent, 1,600 purchases, 10% below the account's average cost per purchase 𝗪𝗵𝗮𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆: "Christian drove a $264K revenue increase, pushing us past $1.63M, higher than our entire previous year, with 165% growth in our main program revenue." - Roger & Laurie T. "Within five minutes, you feel his level. He drove an 80% increase in my monthly retainer revenue." - James R. 𝗪𝗵𝗮𝘁 𝗜 𝗺𝗮𝗸𝗲: ✔️ AI UGC and avatar ads that don't look AI: testimonials, reviews, founder videos, podcast clips ✔️ Storytelling and drama ads with recurring characters ✔️ Animated ads: Pixar/3D, claymation, crochet, paper-collage explainers ✔️ Iterations on your current winners: new hooks, personas and formats on a proven angle ✔️ Full test batches with multiple hooks per concept, delivered 9:16 and ready to launch 𝗛𝗼𝘄 𝗜 𝘄𝗼𝗿𝗸: 1. Study what's already winning in your account and your competitors'. 2. Write the briefs: angle, hooks and script, built on real customer language. 3. Produce the AI video ads in batches, with multiple hooks per concept. 4. Your media buyer launches them. We read the early signals (hook rate, hold rate, CTR) and I double down on what works. 5. Fresh angles every week, so nothing goes stale. 𝗪𝗵𝗼 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗳𝗼𝗿: DTC and ecom brands already running Meta ads that need more winning creative, faster. Supplements, health and wellness, home goods and beauty. Trained at MarketWise / FCU. Mentored by ex-Agora Financial copywriters responsible for $100M+ in revenue. Learned from EcomTalent (Ecom University) and ACL (Ads Creator Lab). Strategy comes before creative. Always. Production stack: Seedance, Kling, Omni, Veo, HeyGen, ElevenLabs, CapCut. Send me your product and your current best ad. I'll reply within 24 hours with the first 3 angles I'd test. — Christian P.S. I keep my roster small so the work gets done right. If your Meta ads aren't pulling, message me today. 🔧 Creative Strategy | AI Video Ads | AI UGC | Meta Ads Creative | Hook & Script Writing | Ad Creative Testing | Animated Ads | DTC & Ecommerce

🇺🇸Scottsdale, United States$45/hr100% JSS5.00 (3)Since Jun 2024
GlobeUpwork

Earnings and projects

MRR
$185

Last 6 months ÷ 6

World#116,031 / 412k
🇺🇸Country#16,142 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $1.1k

Total earnings
$1.2k

Billed in all: $1.3k

World#377,329 / 412k
🇺🇸Country#57,696 / 62.1k
Per project
$174

$185 in the last 6 months

World#274,348 / 412k
🇺🇸Country#42,767 / 62.1k
Projects, last 6 months
6
83% fixed17% hourly
World#34,405 / 412k
🇺🇸Country#4,906 / 62.1k
Projects in all
7

Across 8 contracts

75% fixed25% hourly
World#236,188 / 412k
🇺🇸Country#33,699 / 62.1k

Earnings, last 30 days

$1.3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,220$1,240$1,260$1,280Oct 8Oct 23Nov 7

Skill rankings: Top 22% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

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  5. #958Facebook Ad Campaign2,495 freelancers · 🇺🇸 #84Top 38%
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  7. #1,202Branding & Marketing3,758 freelancers · 🇺🇸 #356Top 32%
  8. #2,118Facebook Advertising6,298 freelancers · 🇺🇸 #260Top 34%