Prashant G.

Google Ads and Meta Ads specialist with Matrix Marketers. I set up, manage and fix paid campaigns, and I make sure the conversion tracking under them is right, because bidding decisions are only as good as the data they run on. Google Ads. Search and Performance Max campaigns, Shopping and Merchant Center feeds, competitor conquesting and remarketing. Recent work includes media buying for SaaS and ecommerce brands and a Performance Max and branded search account for an ecommerce parts retailer, where the job was bringing asset groups back in line with updated product data. Conversion tracking. GA4, Google Tag Manager and Google Ads conversion setup, and diagnosing tracking that has stopped reporting correctly. One recent engagement was a same-day fix to Google Ads conversion tracking on a Shopify store; another runs GA4 and tag management alongside ongoing campaign work. Meta Ads. Facebook and Instagram campaigns, including paid social aimed at local lead generation for a service business. Reporting and research. Accounts are judged on ROAS, CPA and CAC, reported through Looker Studio where the client wants a dashboard. Competitive research uses SEMrush, Ahrefs, SpyFu and Similarweb. SEO. Keyword strategy, on-page and technical SEO, and SEO roadmaps, including a staged SEO plan for a B2B professional services firm and local, technical and content SEO for residential and travel businesses. Who I have worked with: SaaS and ecommerce brands, a Shopify store, a local event-rental business and a professional services consulting firm. How I work: I research the account, the competitors and the tracking before I build or change campaigns, and I explain what I changed and why. If you have an account that needs building, fixing or a second opinion, send the ad account access level you can share, your budget and the conversion you care about.