Anvita A.

I build brand identities for product businesses, from the logo and visual system through to packaging and labels that carry the brand onto the shelf. Most of my clients are food, drink and lifestyle brands who are launching, or who have outgrown a DIY look. I’ve built identities from scratch, created campaign work for Pets at Home and Pedigree, and I work within Summer Day Studios, a London-based studio with in-house 3D rendering, so you can see your brand on real products before anything is printed. I studied Mechanical Engineering (Southampton) and Business (Lancaster), so I approach branding as strategy first: who you’re selling to, what makes you different, and how that shows up consistently everywhere. What a brand project with me includes • Brand discovery: audience, competitors, positioning • Logo suite: primary, secondary and icon marks • Visual identity: colour, typography, patterns, imagery style • Brand guidelines so anyone can apply the brand correctly • Brand rollout: packaging, labels, business cards, menus, social templates • 3D renders and mockups of your brand in use • Custom Vector Artwork and Illustration How I work Discovery call, 2 to 3 distinct brand directions, refinement, then a full handover pack with all files and guidelines. If you’re starting a brand or refreshing one, tell me about your product and customer and I’ll explain how I’d approach it.