Skip to content
BackNov 8
Payal T.
Upwork badge

Payal T.

SEO Specialist for Small and Medium Businesses | Rankings and Growth

Small and medium businesses lose the most to poor SEO — not because they lack a good product or service, but because the right customers simply cannot find them. That is a fixable problem. ━━━━━━━━━━━━━━━━━━━━━━━━━━ What most SMBs are dealing with: - Website exists but sits on page 2 or 3 where no one looks - Getting traffic but none of it converts into calls or sales - Competitors with inferior products outranking them simply because their SEO is better structured - No clear picture of what is working, what is not, and what to prioritize first - Wasting budget on ads while organic traffic sits untapped ━━━━━━━━━━━━━━━━━━━━━━━━━━ What I deliver for small and medium businesses: - On-Page SEO — titles, meta tags, content structure, internal linking, and schema optimized for both search engines and real buyers - Off-Page SEO and link building — white-hat authority building that improves domain trust and keyword rankings - Technical SEO — fix crawlability, site speed, Core Web Vitals, and indexation issues holding your rankings back - Keyword research and mapping — find the exact search terms your customers type before making a buying decision, not just high-volume vanity keywords - Content strategy and SEO writing — service pages, blog content, and location pages built to rank and convert - Local SEO — Google Business Profile optimization, citations, and map pack rankings for businesses that serve a specific area - eCommerce SEO — product and collection page optimization, crawl budget management, and structured data for online stores - Google Search Console and Analytics — turn data into a clear action plan with measurable results Results delivered: generated $519,700 in Shopify sales in 90 days using organic traffic alone, drove $258,814 in revenue for an eCommerce brand without paid ads, and grew a service business from 1.5K to 4.4K organic visitors in just 3 months. ━━━━━━━━━━━━━━━━━━━━━━━━━━ This works best for: - Small and medium businesses ready to invest in organic growth as a long-term revenue channel - Local service businesses that need more calls, bookings, and walk-ins from nearby customers - Online stores that want sustainable sales without depending entirely on paid ads - Business owners who want clear reporting and plain-English updates — no jargon, just results Not the right fit if you need results overnight or are looking for the lowest price available. ━━━━━━━━━━━━━━━━━━━━━━━━━━ Send me your website URL. I will take a look at your current rankings and tell you exactly where the biggest growth opportunities are.

🇮🇳Shimla, India$7/hr85% JSS5.00 (5)Since Jul 2024

Earnings and projects

MRR
$298

Last 6 months ÷ 6

World#98,488 / 412k
🇮🇳Country#10,418 / 45.9k
Revenue, last 30 days
$29

Last 6 months: $1.8k

World#102,143 / 412k
🇮🇳Country#10,911 / 45.9k
Total earnings
$8.8k

Billed in all: $9.4k

World#207,543 / 412k
🇮🇳Country#25,783 / 45.9k
Per project
$1.1k

$447 in the last 6 months

World#117,181 / 412k
🇮🇳Country#14,698 / 45.9k
Projects, last 6 months
4
0% fixed100% hourly
World#51,815 / 412k
🇮🇳Country#6,157 / 45.9k
Projects in all
8

Across 9 contracts

0% fixed100% hourly
World#223,562 / 412k
🇮🇳Country#29,080 / 45.9k

Earnings, last 30 days

$9.4k+$29 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$9,320$9,340$9,360$9,380Oct 9Oct 24Nov 8

Skill rankings: Top 24% in Search Engine Optimization

Ranked by MRR among everyone on Upwork with the skill.

  1. #229Search Engine Marketing Strategy630 freelancers · 🇮🇳 #66Top 36%
  2. #277Wix SEO Wiz923 freelancers · 🇮🇳 #93Top 30%
  3. #437WordPress SEO Plugin1,529 freelancers · 🇮🇳 #169Top 29%
  4. #446Yoast SEO1,553 freelancers · 🇮🇳 #236Top 29%
  5. #634Google Search Console1,908 freelancers · 🇮🇳 #233Top 33%
  6. #640SEO Performance2,098 freelancers · 🇮🇳 #255Top 31%
  7. #832Organic Traffic Growth2,503 freelancers · 🇮🇳 #296Top 33%
  8. #1,496Off-Page SEO5,031 freelancers · 🇮🇳 #716Top 30%