Mary C.

I help small teams strategize and develop content that connects with the right audience. Who I work with primarily: - Startups, NGOs, and small teams - B2B, SaaS +++++++++++ How I help: 1 - I provide content strategy to help organizations treat content as a business asset. That can include activities like developing: - SEO research - A messaging hierarchy - Voice and tone guidelines - Content operations and workflows - Content asset management - Content audits 2 - I provide writing and editing services with a view to clarity, context, and audience connection. My writing experience includes: - Distilling technical topics for a general audience - SEO blog and article writing - UX writing - Marketing writing: in-app messaging, push notifications, email campaigns, product descriptions - Recruiting, vetting, hiring, and editing writing teams - B2B, SaaS, enterprise, B2C, and startup clients - Writing and hosting a public affairs radio show and an SME interview-based podcast - Researching, interviewing, and writing case studies - A bachelor's degree in Writing from the University of Victoria ++ Writing samples available upon request ++ +++++++++++ Is this you? "We're so embedded in the daily work, it's hard to see the big picture, evaluate content, or spot opportunities." "I know we can do more with our content, but I'm unsure where to start. I'm feeling stuck." "I can't separate the hype from the value when it comes to new tech or content frameworks." "We need to build our team's writing and editing skills, but we don't have time." "We need flexible, realistic, repeatable systems to get the work done." These are the problems I help clients solve. My approach to all work: Curiosity, Connection, and Clarity. And the Oxford comma. ++++++++++ Reach out me via Upwork, LInkedIn, or my site, maryconquest.com for a free discovery call to see how I can help you today. ++++++++++ In the words of a recent client: "If you need content strategy, copywriting, UX writing, podcasting, whatevs — you are in luck because this wonderful, multi-talented human is seeking new clients. Mary began working with us at AllTrails 2 years ago when we were rolling out a rebrand. She took on the massive task of auditing and updating all our triggered comms (many of which were created long before we had any true words people on staff). She documented trends in her decision-making which eventually became style guidelines. She collaborated seamlessly with peers and stakeholders (which is not always easy as a contractor) — and became someone that I, personally, sought out for thought partnership on a regular basis. Mary became so essential to our team that after the rebrand work finished, we asked her to please stick around. Right now, Mary’s open to new clients! And that is an opportunity that anyone who cares about content should jump on right away. She’s thoughtful, kind, and funny; works wicked fast; asks excellent questions; and comes at every project from a person-centered mindset. She can write ad headlines as deftly as she can think through narrative UX flows. She’s a gem that any company would be lucky to have on their team." - Ali Burke, Content Design Lead at AllTrails ++++++++++ What sets me apart? Empathetic, non-judgmental active listener Curious, resourceful autodidact Strategic thinker interested in context Clarifying technical concepts and abstract ideas Teaching, interviewing, facilitation Detail-oriented and self directed