Daniel C.
Senior Meta & Google Ads Strategist | Tracking, Attribution & Growth
🚀 I help SaaS, eCommerce and lead generation companies scale profitable revenue through Meta Ads, Google Ads, conversion tracking and full-funnel optimization—not vanity metrics. Whether your goal is reducing CPA, improving ROAS, fixing attribution, or scaling profitable campaigns, I focus on identifying the real growth bottlenecks and building acquisition systems that last. Over the past 12+ years, I’ve partnered with 150+ companies across the US, Europe and Latin America, managing advertising portfolios exceeding $300K/month and helping businesses achieve significant improvements in ROAS, customer acquisition and long-term profitability across SaaS, eCommerce and lead generation. I don’t just manage ads. I audit acquisition systems, uncover hidden performance bottlenecks, improve tracking accuracy, optimize landing pages, and build scalable Meta & Google Ads strategies based on reliable data—not assumptions. I’ve been featured at Cannes Festival and IBM Amplify, and I operate as a performance owner, not a “set and forget” media buyer. My focus is building scalable acquisition systems backed by clean tracking, funnel optimization and long-term profitability. ================================ ➡️ What I Specialize In: • Meta Ads Strategy & Management • Google Ads (Search, Shopping, Display & Performance Max) • Account Audits & Performance Recovery • GA4, GTM & Conversion Tracking • Attribution Diagnostics • Landing Page & Funnel Optimization • Lead Generation & eCommerce Growth ================================ ➡️ Core Performance Capabilities • Meta & Google Ads strategy and optimization • Performance audits and account restructuring • Full-funnel acquisition analysis • Advanced tracking with GA4, GTM and Meta CAPI • Creative testing frameworks • Customer acquisition and profitability optimization ================================ ➡️ Professional Background • Business Engineer — Universidad del Pacífico • Speaker & featured contributor at IBM Amplify and Meta partner programs • Experience working with global brands and high-growth companies • Experience managing both performance campaigns and executive-level marketing audits for growing SaaS, eCommerce and lead generation companies. ================================ ➡️ Industries Experience SaaS • eCommerce • High Ticket Lead Generation • Fintech • Real Estate • Hospitality • Education • Local Services 💬 If you’re looking for someone who goes beyond campaign management and can help you diagnose, optimize and scale your entire acquisition system, I’d be happy to discuss your project. 🚀
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $68k
Billed in all: $194,145$194k
$1.4k in the last 6 months
Across 51 contracts
Across 81 contracts
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 15
Rarest: top 0.05% in Freelance Marketing, of 1,906. Ranked by MRR among everyone on Upwork with the skill.
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- #26Facebook Advertising6,298 freelancers · 🇺🇸 #9Top 0.41%🇺🇸#9 of 814