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Daniel C.
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Daniel C.

Senior Meta & Google Ads Strategist | Tracking, Attribution & Growth

🚀 I help SaaS, eCommerce and lead generation companies scale profitable revenue through Meta Ads, Google Ads, conversion tracking and full-funnel optimization—not vanity metrics. Whether your goal is reducing CPA, improving ROAS, fixing attribution, or scaling profitable campaigns, I focus on identifying the real growth bottlenecks and building acquisition systems that last. Over the past 12+ years, I’ve partnered with 150+ companies across the US, Europe and Latin America, managing advertising portfolios exceeding $300K/month and helping businesses achieve significant improvements in ROAS, customer acquisition and long-term profitability across SaaS, eCommerce and lead generation. I don’t just manage ads. I audit acquisition systems, uncover hidden performance bottlenecks, improve tracking accuracy, optimize landing pages, and build scalable Meta & Google Ads strategies based on reliable data—not assumptions. I’ve been featured at Cannes Festival and IBM Amplify, and I operate as a performance owner, not a “set and forget” media buyer. My focus is building scalable acquisition systems backed by clean tracking, funnel optimization and long-term profitability. ================================ ➡️ What I Specialize In: • Meta Ads Strategy & Management • Google Ads (Search, Shopping, Display & Performance Max) • Account Audits & Performance Recovery • GA4, GTM & Conversion Tracking • Attribution Diagnostics • Landing Page & Funnel Optimization • Lead Generation & eCommerce Growth ================================ ➡️ Core Performance Capabilities • Meta & Google Ads strategy and optimization • Performance audits and account restructuring • Full-funnel acquisition analysis • Advanced tracking with GA4, GTM and Meta CAPI • Creative testing frameworks • Customer acquisition and profitability optimization ================================ ➡️ Professional Background • Business Engineer — Universidad del Pacífico • Speaker & featured contributor at IBM Amplify and Meta partner programs • Experience working with global brands and high-growth companies • Experience managing both performance campaigns and executive-level marketing audits for growing SaaS, eCommerce and lead generation companies. ================================ ➡️ Industries Experience SaaS • eCommerce • High Ticket Lead Generation • Fintech • Real Estate • Hospitality • Education • Local Services 💬 If you’re looking for someone who goes beyond campaign management and can help you diagnose, optimize and scale your entire acquisition system, I’d be happy to discuss your project. 🚀

🇺🇸Windermere, United States$95/hr100% JSS5.00 (28)Since Jul 2024

Earnings and projects

MRR
$11k

Last 6 months ÷ 6

World#916 / 412k
🇺🇸Country#445 / 62.1k
Revenue, last 30 days
$6.7k

Last 6 months: $68k

World#3,222 / 412k
🇺🇸Country#1,232 / 62.1k
Total earnings
$182k

Billed in all: $194k

World#17,676 / 412k
🇺🇸Country#4,173 / 62.1k
Per project
$2.5k

$1.4k in the last 6 months

World#64,807 / 412k
🇺🇸Country#10,861 / 62.1k
Projects, last 6 months
50

Across 51 contracts

43% fixed57% hourly
World#975 / 412k
🇺🇸Country#188 / 62.1k
Projects in all
73

Across 81 contracts

43% fixed57% hourly
World#40,825 / 412k
🇺🇸Country#6,289 / 62.1k

Earnings, last 30 days

$194k+$6.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$185k$190k$195kOct 9Oct 24Nov 8

Skill rankings: #1 in 1 skill of 15

Rarest: top 0.05% in Freelance Marketing, of 1,906. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Freelance Marketing1,906 freelancers · 🇺🇸 #1Top 0.05%
  2. 2Digital Advertising411 freelancers · 🇺🇸 #2Top 0.49%
  3. #5Digital Marketing Management872 freelancers · 🇺🇸 #4Top 0.57%
  4. #10Meta Pixel1,020 freelancers · 🇺🇸 #6Top 0.98%
  5. #11Chatbot1,273 freelancers · 🇺🇸 #4Top 0.86%
  6. #14Google Ad Manager1,806 freelancers · 🇺🇸 #8Top 0.78%
  7. #17Digital Marketing Strategy5,185 freelancers · 🇺🇸 #9Top 0.33%
  8. #26Facebook Advertising6,298 freelancers · 🇺🇸 #9Top 0.41%