Carla B.

Hey, I’m Carla! A Senior CRM Analyst with 7+ years of experience across campaign execution, communication strategy, brand lifecycle and loyalty/relationship programs for world-known brands such as: Fiat, Jeep, RAM, Fairmont, Sofitel, Pullman, Novotel, Mercure, Adagio and ibis… I have a deep passion for understanding businesses goals to create strategies and execute campaigns focused on customer relationship, conversion, engagement, retention and loyalty. Throughout my career I have worked on over 900+ campaigns as as CRM Analyst and other achievements were: • Launching 35-40 campaigns per month for 9 brands in 10+ countries, which included the client's journeys, A/B tests, and other loyalty strategies to improve retention and increase CLV of our customer base • Contributing to the management and further development of the centrally managed Customer Loyalty & Reward programs with the aim of sustainably strengthening customer loyalty across customer segments. • Participating in the rebranding of Le Club, the former Loyalty Program of Accor, translating and validating all the translations of the global English communications to Portuguese and Spanish languages Lately I've been studying about Salesforce and also doing a MBA in Marketing. I'm trilingual and speak English, Portuguese and Spanish… and I love getting to know different people and cultures!