Meagan M.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Looking for a Meta Ads expert who actually understands local lead generation? I've managed $36M+ in Meta ad spend, and today I specialize in helping high-value local service businesses turn Facebook and Instagram Ads into qualified leads, booked calls, estimates, and real jobs. Because at the end of the day, a cheap lead means very little if it never turns into revenue. A few results from local service accounts I've managed: ✓ $50K+ in revenue in just 2 months attributed to Facebook Ads for a roofing client ✓ Approximately 10X ROI for that roofing client, including ad spend and management fees ✓ Helped an HVAC client get booked out 2+ weeks for tune-ups ✓ As demand grew, that HVAC company hired an additional employee and began looking for another I have hands-on Meta Ads experience across high-value local service industries including HVAC, roofing, hardscaping, concrete, home remodeling, and MedSpas. What I can help you with: ✓ Meta/Facebook and Instagram Ads strategy ✓ Campaign setup and ongoing management ✓ Local lead generation campaigns ✓ Audience research, targeting, and geo-targeting ✓ Facebook and Instagram lead forms ✓ Landing page strategy and funnel optimization ✓ Meta Pixel, conversion tracking, and CAPI ✓ Retargeting campaigns ✓ Ad copywriting ✓ Creative strategy and testing ✓ Campaign optimization and scaling ✓ Performance reporting and analysis I don't launch campaigns and disappear. I actively monitor performance, test new creative and messaging, turn off underperforming ads, and shift budget toward what's actually producing results. More importantly, I don't judge success based on Ads Manager metrics alone. Lead quality matters. Booked calls and estimates matter. Your follow-up process matters. Revenue matters. A campaign generating $20 leads isn't successful if none of those leads turn into jobs. That's why I look beyond cost per lead to understand what is happening after someone converts and use that information to continually improve campaign performance. Why work with me? My approach is heavily data-driven. With a background in engineering and actuarial work, I'm naturally numbers-focused. I make optimization decisions based on what the data is telling us, not assumptions or emotions. I'm also certified in Social Media Ads Strategy & Management, and my service goes beyond simply pushing buttons inside Ads Manager. I handle the strategy, campaign structure, targeting, copy, creative direction, testing, optimization, and analysis needed to build a complete Meta Ads system. You'll get clear communication and straightforward reporting, so you'll always understand what's working, what isn't, and what we're changing next. If you're looking for the cheapest person to simply set up a Facebook campaign, I'm probably not the right fit. But if you're an established local service business looking for a Meta Ads specialist who will actively manage your account, dig into the numbers, and optimize toward qualified leads and real business outcomes, let's talk.