Juan Pablo S.
Creative Strategist | AI Video & UGC Production | Meta Ads Creatives
I produce high-performance ad creatives for Meta Ads, organic content, and influencer campaigns — video ads, statics, and AI-generated UGC. From concept and script to final production. With 7+ years of experience, I've led the creative strategy for a consumer app with 2M+ users across Latin America — building everything from ad concepts and hooks to full AI-powered production systems. What I deliver: → AI-generated video ads and UGC at scale (Sora, VEO 3.1, Kling, Higgsfield, Seedance Pro, ElevenLabs) → AI UGC avatars that replaced influencers — 4+ weekly variations with full brand control → Ad creatives that achieved +50% profitability over creatives running for 2+ years → Static ad design for performance campaigns → Ad copywriting — hooks, angles, scripts that convert → Automated content production system for 5+ accounts (Make) Tools: Claude, ChatGPT, Sora, VEO 3.1, Kling, Higgsfield, Seedance Pro, ElevenLabs, Suno, CapCut, Canva, Freepik, Figma, Make Fluent in English and Spanish. Deep knowledge of the Latin American market. --- Produzco creativos de alto rendimiento para Meta Ads, contenido orgánico y campañas de influencers — video ads, estáticos y UGC generado con inteligencia artificial. Desde el concepto y el guión hasta la producción final. Con más de 7 años de experiencia, he liderado la estrategia creativa de una app con más de 2 millones de usuarios en LATAM — desarrollando desde conceptos y hooks hasta sistemas completos de producción con AI. Lo que entrego: → Video ads y UGC generados con AI a escala (Sora, VEO 3.1, Kling, Higgsfield, Seedance Pro, ElevenLabs) → Avatares UGC con AI como alternativa a influencers — +4 variaciones semanales con control total de marca → Creativos que lograron +50% de rentabilidad frente a creativos con más de 2 años activos → Diseño de estáticos para campañas de performance → Copywriting para ads — hooks, ángulos y scripts que convierten → Sistema automatizado de producción de contenido para +5 cuentas (Make) Herramientas: Claude, ChatGPT, Sora, VEO 3.1, Kling, Higgsfield, Seedance Pro, ElevenLabs, Suno, CapCut, Canva, Freepik, Figma, Make. Bilingüe inglés/español. Conocimiento profundo del mercado latinoamericano.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $18k
Billed in all: $20,467$20k
$2.6k in the last 6 months
Across 11 contracts
Earnings, last 30 days
Skill rankings: Top 1% in Scriptwriting
Ranked by MRR among everyone on Upwork with the skill.
- #36AI Content Editing1,630 freelancers · 🇨🇴 #1Top 2%🇨🇴#1 of 15
- #46Scriptwriting3,377 freelancers · 🇨🇴 #1Top 1%🇨🇴#1 of 24
- #46Ad Creative1,402 freelancers · 🇨🇴 #2Top 3%🇨🇴#2 of 15
- #62Influencer Marketing2,463 freelancers · 🇨🇴 #1Top 3%🇨🇴#1 of 12
- #63Video Ad2,818 freelancers · 🇨🇴 #2Top 2%🇨🇴#2 of 25
- #67English to Spanish Translation2,468 freelancers · 🇨🇴 #7Top 3%🇨🇴#7 of 199
- #68AI Image Generation2,564 freelancers · 🇨🇴 #3Top 3%🇨🇴#3 of 23
- #71UGC3,466 freelancers · 🇨🇴 #2Top 2%🇨🇴#2 of 38