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Juan Pablo S.
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Juan Pablo S.

Creative Strategist | AI Video & UGC Production | Meta Ads Creatives

I produce high-performance ad creatives for Meta Ads, organic content, and influencer campaigns — video ads, statics, and AI-generated UGC. From concept and script to final production. With 7+ years of experience, I've led the creative strategy for a consumer app with 2M+ users across Latin America — building everything from ad concepts and hooks to full AI-powered production systems. What I deliver: → AI-generated video ads and UGC at scale (Sora, VEO 3.1, Kling, Higgsfield, Seedance Pro, ElevenLabs) → AI UGC avatars that replaced influencers — 4+ weekly variations with full brand control → Ad creatives that achieved +50% profitability over creatives running for 2+ years → Static ad design for performance campaigns → Ad copywriting — hooks, angles, scripts that convert → Automated content production system for 5+ accounts (Make) Tools: Claude, ChatGPT, Sora, VEO 3.1, Kling, Higgsfield, Seedance Pro, ElevenLabs, Suno, CapCut, Canva, Freepik, Figma, Make Fluent in English and Spanish. Deep knowledge of the Latin American market. --- Produzco creativos de alto rendimiento para Meta Ads, contenido orgánico y campañas de influencers — video ads, estáticos y UGC generado con inteligencia artificial. Desde el concepto y el guión hasta la producción final. Con más de 7 años de experiencia, he liderado la estrategia creativa de una app con más de 2 millones de usuarios en LATAM — desarrollando desde conceptos y hooks hasta sistemas completos de producción con AI. Lo que entrego: → Video ads y UGC generados con AI a escala (Sora, VEO 3.1, Kling, Higgsfield, Seedance Pro, ElevenLabs) → Avatares UGC con AI como alternativa a influencers — +4 variaciones semanales con control total de marca → Creativos que lograron +50% de rentabilidad frente a creativos con más de 2 años activos → Diseño de estáticos para campañas de performance → Copywriting para ads — hooks, ángulos y scripts que convierten → Sistema automatizado de producción de contenido para +5 cuentas (Make) Herramientas: Claude, ChatGPT, Sora, VEO 3.1, Kling, Higgsfield, Seedance Pro, ElevenLabs, Suno, CapCut, Canva, Freepik, Figma, Make. Bilingüe inglés/español. Conocimiento profundo del mercado latinoamericano.

🇨🇴Bogota, Colombia$48/hr100% JSS5.00 (4)Since Jul 2024

Earnings and projects

MRR
$3k

Last 6 months ÷ 6

World#12,830 / 412k
🇨🇴Country#143 / 4,578
Revenue, last 30 days
$5k

Last 6 months: $18k

World#5,168 / 412k
🇨🇴Country#39 / 4,578
Total earnings
$19k

Billed in all: $20k

World#144,983 / 412k
🇨🇴Country#1,549 / 4,578
Per project
$1.9k

$2.6k in the last 6 months

World#80,414 / 412k
🇨🇴Country#926 / 4,578
Projects, last 6 months
7
71% fixed29% hourly
World#28,828 / 412k
🇨🇴Country#183 / 4,578
Projects in all
10

Across 11 contracts

73% fixed27% hourly
World#201,801 / 412k
🇨🇴Country#1,192 / 4,578

Earnings, last 30 days

$20.5k+$5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$15.0k$17.5k$20.0k$22.5kOct 9Oct 24Nov 8

Skill rankings: Top 1% in Scriptwriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #36AI Content Editing1,630 freelancers · 🇨🇴 #1Top 2%
  2. #46Scriptwriting3,377 freelancers · 🇨🇴 #1Top 1%
  3. #46Ad Creative1,402 freelancers · 🇨🇴 #2Top 3%
  4. #62Influencer Marketing2,463 freelancers · 🇨🇴 #1Top 3%
  5. #63Video Ad2,818 freelancers · 🇨🇴 #2Top 2%
  6. #67English to Spanish Translation2,468 freelancers · 🇨🇴 #7Top 3%
  7. #68AI Image Generation2,564 freelancers · 🇨🇴 #3Top 3%
  8. #71UGC3,466 freelancers · 🇨🇴 #2Top 2%