Shazia B.
Social Media Strategist | Social media content creator IG, FB, TikTok
Your social media should do more than collect likes and followers it should build your brand, attract qualified leads, and drive real business growth. Every business has a story to tell, but without the right strategy, even great content gets lost in the crowd. I help businesses transform their social media into a consistent, high-performing marketing system that builds authority, increases engagement, and turns audiences into loyal customers. Whether you're a startup, local business, personal brand, or established company, I create tailored strategies that help your brand stand out and achieve measurable results across today's most competitive social platforms. I'm a Social Media Manager, Social Media Strategist, Content Creator, and Virtual Assistant who works with businesses looking for more than just content. My approach combines strategy, creativity, branding, content planning, audience research, platform optimization, and day-to-day social media management to create a complete growth system. From planning monthly content calendars and creating scroll-stopping visuals to community management, performance tracking, scheduling, and administrative support, I manage every aspect of your online presence so you can focus on growing your business with confidence. ✦ SERVICES I OFFER ✔ Social Media Management (Instagram, Facebook, TikTok, LinkedIn, Pinterest, X, Threads, YouTube) ✔ Social Media Strategy, Content Strategy & Organic Growth Systems ✔ Content Creation (Reels, TikTok, YouTube Shorts, Carousels, Posts & Stories) ✔ Social Media Marketing & Personal Brand Growth Strategy ✔ Instagram Marketing, Reels Strategy & Organic Growth ✔ Facebook Marketing, Page Management & Community Growth ✔ TikTok Marketing, Viral Content & Short-Form Video Strategy ✔ LinkedIn Personal Branding & B2B Content Strategy ✔ Pinterest SEO Marketing & Pin Strategy ✔ X (Twitter) Content Strategy & Engagement Growth ✔ Threads Content Creation & Community Building ✔ YouTube Shorts Strategy & Video Content Planning ✔ Canva Design & Branded Content Creation ✔ Content Calendar, Planning & Scheduling ✔ Copywriting, Captions & Conversion-Focused Content ✔ Hashtag Research, SEO Keywords & Content Optimization ✔ Trend Research, Competitor Analysis & Market Research ✔ Community Management, DM Handling & Engagement ✔ Profile Optimization & Brand Positioning ✔ Analytics, Reporting & Performance Optimization ✔ Virtual Assistant Support (Scheduling, Research, Admin & Social Media Ops) ✔ Instagram Marketing & Advertising Strategy ✔ Instagram Reels Editing & Short-Form Video Editing ✔ Instagram Content Creation (Reels, Posts, Stories & Carousels) ✔ Instagram Growth Strategy & Organic Growth Systems ✔ Instagram Outreach Strategy & Influencer Outreach Campaigns ✔ Instagram Engagement Management & Community Growth ✔ Facebook Marketing & Advertising Strategy ✔ Facebook Content Creation, Page Management & Optimization ✔ Facebook Growth Strategy & Community Building ✔ Facebook Outreach Strategy & Lead Generation Systems ✔ TikTok Content Creation & Short-Form Video Editing ✔ TikTok Marketing & Audience Growth Strategy ✔ TikTok Growth Strategy & Viral Content Systems ✔ TikTok Outreach & Influencer Collaboration Strategy ✦ PLATFORMS I MANAGE ✔ Instagram ✔ Facebook ✔ TikTok ✔ LinkedIn ✔ Pinterest ✔ X (Twitter) ✔ Threads ✔ YouTube ✦ TOOLS I USE ✔ Canva ✔ CapCut ✔ Meta Business Suite ✔ Buffer ✔ Metricool ✔ Notion ✔ Google Workspace ✔ Google Docs ✔ Google Sheets ✔ Google Drive ✔ ChatGPT ✔ AI Content & Productivity Tools ✦ INDUSTRIES I WORK WITH ✔ E-commerce & Shopify Stores ✔ Fashion & Apparel Brands ✔ Beauty & Skincare Brands ✔ Restaurants, Cafés & Food Businesses ✔ Hospitality & Travel ✔ Real Estate Agencies ✔ Healthcare & Medical Practices ✔ Fitness & Wellness Brands ✔ Coaches, Consultants & Personal Brands ✔ Marketing Agencies ✔ Finance & Professional Services ✔ Local Businesses & Service Providers ✔ Startups & Small Businesses ✔ Non-Profit Organizations Over the past 3+ years, I've helped more than 50 businesses strengthen their online presence through strategic content, consistent branding, audience engagement, and platform-specific marketing strategies. My work focuses on creating systems that deliver long-term growth instead of short-term spikes. If you're looking for a Social Media Manager, Social Media Strategist, Content Creator, and Virtual Assistant who can help you build a stronger online presence, create high-quality content, manage your social media professionally, and develop a strategy that delivers real business results, I'd love to work with you. Click the "Invite" button or select "Hire Now" to get started.
Earnings and projects
Last 6 months ÷ 4.5 months active (since Jun 2026)
Last 6 months: $2.5k
Billed in all: $2,658$2.7k
$276 in the last 6 months
Across 10 contracts
Across 10 contracts
Earnings, last 30 days
Skill rankings: Top 15% in Hashtag Strategy
Ranked by MRR among everyone on Upwork with the skill.
- #9Hashtag Strategy61 freelancers · 🇵🇰 #3Top 15%🇵🇰#3 of 6
- #198Content Marketing Strategy1,307 freelancers · 🇵🇰 #26Top 15%🇵🇰#26 of 151
- #288Short Video1,533 freelancers · 🇵🇰 #87Top 19%🇵🇰#87 of 418
- #371Facebook Marketing1,913 freelancers · 🇵🇰 #88Top 19%🇵🇰#88 of 437
- #504TikTok Marketing2,601 freelancers · 🇵🇰 #139Top 19%🇵🇰#139 of 687
- #580Social Media Strategy2,932 freelancers · 🇵🇰 #78Top 20%🇵🇰#78 of 312
- #593YouTube Shorts3,159 freelancers · 🇵🇰 #228Top 19%🇵🇰#228 of 1,145
- #657Community Management2,973 freelancers · 🇵🇰 #40Top 22%🇵🇰#40 of 162