Abimbola E.

I assist authors and publishers in transforming books into effective marketing campaigns that connect with readers, establish visibility and produce long-term growth. 5+ years of book marketing and publishing experience, and have been involved in the marketing of 500+ books in varying genres, stages and marketing goals. Throughout the books I have worked on, campaigns have helped sell 950,000+ copies and have garnered thousands of reader reviews on Amazon and Goodreads. I do not think that book marketing is only a matter of “promoting a book.” The right book, audience, genre, positioning, competition, and market presence—and the right channels and executions, are the first steps of a successful campaign. WHAT I DO 📚 Book Marketing & Promotion Nurturing the book marketing strategy in full. Events such as book launch, Pre launch campaign.Initiatives like book launch and Pre launch campaign. Run book launch and backlist campaigns.Launch and promote books and backlist. Your readers will appreciate it and so will your visitors. Competitor and market research. The orientation of the book and how it is marketed. 📈 Amazon & Paid Advertising Amazon Ads Amazon KDP marketing Amazon's book visibility strategy. Installing the Facebook & Instagram App.Meta Ads (Facebook & Instagram) Setup, targeting and optimizing campaigns. Create and develop a creative and promotional strategy 📧 Reader & Audience Growth Mailchimp email campaigns Author newsletters Reader audience development BookTok promotion strategy To promote and engage readers in the book.To promote and engage readers in the book. Promotional campaigns aimed at readers of interest 🌐 Publishing & Author Platform Amazon KDP support The publishing and distribution of a draft2Digital product. Author website strategy Book landing pages Author platform development Coordination for the publication and marketing of the product. HOW I WORK I'm not the one size fits all guy. 1. RESEARCH Analyse the book, genre, audience, competition, positioning, current visibility. 2. STRATEGY I decide on the most appropriate marketing methods – channels and opportunities – to suit the book and goals. 3. EXECUTION I implemented the strategy by advertising, reaching out to readers, emailing, running promotions, providing publishing support, and other relevant means. 4. OPTIMIZATION I track and adjust the campaign based on the data that is available to me, and see what is not working and improving it. 5. GROWTH The goal isn't just to make one promotional push. At times I am involved in formulating a longer term strategy for the book and the author. WHO I WORK WITH I work with: • Nonfiction writers and book authors • Established authors Authors who are ready to publish their new book.Authors who are getting ready to publish their new book. • Writers who want to revamp their old or low-selling books Stephen and the publishing team.Stephen and the publishing team. Authors who are creating a long-term social media presence over several books. I've been doing this for years, and I know and understand from experience that I can't just give you a list of marketing steps, I can help you create a marketing strategy and execute it. I want to give your book the best possible marketing foundation and maximize opportunity for the book to reach the right readers. If you're looking to increase your visibility with your book, let's connect on your goals and work on a strategy around your book!