Paul C.

I am a seasoned marketing professional with a proven track record in delivering impactful, multichannel strategies across broadcast television, radio, print, direct mail, and all digital platforms. I specialize in optimizing media buys to align with your sales objectives while securing favorable terms and rates. My deep expertise includes financial reporting, cost-per-lead and acquisition (CPL/CPA) analysis, and maximizing return on ad spend (ROAS), ensuring that every dollar you invest is working towards your profitability. I can assist in crafting and guiding creative strategies that resonate with your target audience while leading teams, managing budgets, and negotiating with agencies and vendors. With extensive experience in reporting and attribution, I’ll help you evaluate current marketing strategies and develop new plans that drive results. Core Competencies: • Multichannel Marketing Strategy • Vendor & Agency Negotiation • Budget Allocation & Optimization • Creative Strategy & Direction • ROI-Focused Financial Reporting & Attribution • Leadership & Team Management • Data-Driven Decision Making