Pablo K.
Shopify & WordPress Ecommerce Expert | CRO & Custom Development
I build and optimize Shopify and WordPress ecommerce stores with one goal: turning more visitors into customers. 16+ years combining development, UX and CRO across Shopify, WooCommerce and custom WordPress builds. I’m a Top Rated Plus freelancer with a 100% Job Success Score and more than 10 years of experience in web design, development, and e-commerce. I work with companies, agencies, and online stores on new builds, redesigns, migrations, performance improvements, and ongoing development. I can help you with: • WordPress and Elementor website design and development • Shopify and WooCommerce store development • Website redesigns and platform migrations • Speed optimization and Core Web Vitals • Conversion rate optimization and checkout improvements • Responsive development and cross-device QA • Theme customization and custom functionality • Reliable white-label support for agencies My approach combines design, usability, and technical execution. Before making changes, I review the business objective, current website, user journey, and technical setup. I then recommend a practical solution focused on what will make the greatest difference—not unnecessary features or complicated technology. Clients value my clear communication, responsiveness, attention to detail, and ability to keep projects moving without constant supervision. I also work carefully with staging environments, backups, testing, and safe production launches. If you already have a website, send me the URL and tell me what you want to improve. If you’re starting a new project,
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $25k
Billed in all: $91,948$92k
$972 in the last 6 months
Across 29 contracts
Across 80 contracts
Earnings, last 30 days
Skill rankings: Top 1% in Website Maintenance
Ranked by MRR among everyone on Upwork with the skill.
- #8Corporate Website151 freelancers · 🇦🇷 #1Top 5%🇦🇷#1 of 4
- #14Advanced Custom Fields Plugin555 freelancers · 🇦🇷 #1Top 3%🇦🇷#1 of 5
- #24Website Maintenance1,684 freelancers · 🇦🇷 #1Top 1%🇦🇷#1 of 6
- #48WordPress Optimization1,960 freelancers · 🇦🇷 #1Top 2%🇦🇷#1 of 6
- #54Website Optimization2,664 freelancers · 🇦🇷 #1Top 2%🇦🇷#1 of 14
- #123Shopify Theme4,613 freelancers · 🇦🇷 #1Top 3%🇦🇷#1 of 4
- #138WordPress Development8,209 freelancers · 🇦🇷 #2Top 2%🇦🇷#2 of 30
- #149Website Redesign7,495 freelancers · 🇦🇷 #3Top 2%🇦🇷#3 of 33