Radu B.

I help founder-led brands spending $20K–$500K a month on Amazon and Walmart ads grow profitably, with every bid tied to what each product can afford. Since 2021 I've managed $10M+ in Amazon ad spend. One example: an accessories brand at 18x ROAS and 5.5% ACoS on $1.11M in ad-attributed sales. Before Amazon, I spent eight years as a pricing analyst, so I start with the economics of the sale, not the ACoS average. If ACoS looks fine while your margins shrink, you're in the right place. THE PROBLEM I SOLVE One account-wide ACoS target can look on track while some products lose money on every advertised sale. I set a break-even and target ACoS for each product, then tie bids, placements and budgets to those numbers, with TACoS and inventory in view. HOW I WORK - Profit clarity: product-level targets from your price, fees and landed cost - Clean structure: every campaign has one job (Research, Harvest, Scale, Defend) - Weekly cadence: search-term harvesting, negatives and bid changes every week - Transparent reporting: a weekly scorecard of what changed, why, and what's next BEST FIT - Founder-led brands spending $20K–$500K a month on Amazon or Walmart ads - Ready to scale, not just tweak - Want a partner who explains the numbers, not the cheapest option Spending under $5K a month? Start with the audit. WALMART TOO Selling on Walmart as well? I manage Walmart ads and listing optimization, on their own or alongside Amazon. THREE WAYS TO START 1. Profit-First Audit (Amazon): an independent account review with a written 30-day plan your own team can carry out. Many brands start here, with no commitment to anything after it. 2. 30-Day Turnaround Sprint: I rebuild the core campaigns, set up harvesting and negatives, and start the weekly rhythm. 3. Ongoing Management: weekly management with budget rules, placement controls and profit reporting. The audit is a fixed price. Sprint and management fees depend on your catalog size and ad spend, and are agreed in writing before any work starts. Send me your monthly ad spend and your biggest frustration. I'll tell you honestly whether I can help, and if not, what I'd do instead.