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Thomas W.

Thomas W.

AI Voice, UGC Expert | Brand Strategy | Social | Media

Hi, I’m Tom — a Top-Rated Marketing, Voice & AI Data Specialist helping brands and AI teams amplify their message across every channel. With 10+ years of experience across global media brands, I create voice recordings, UGC content, and multi-channel campaigns that drive attention, engagement, and results. From hard-hitting news voice-overs to light-hearted promo scripts, from TikTok-style UGC to enterprise-level brand activations and standout social media strategy, I bring a balance of creativity + strategy that clients trust. In addition to my media experience, I’m skilled in AI training projects, including voice data collection, transcription, annotation, and rating — helping enhance speech recognition models and natural language systems with high-quality, accurate data. Here’s what I can do for you: • 🎙 Voice & AI Voice-Overs: Native Australian English (plus versatile tone range) for ads, narration, podcasts, explainer videos, apps, and AI model training. • 🧠 AI Data & Voice Training: Voice recording, annotation, transcription, and data labeling for machine learning and speech recognition. • 📱 UGC Content Creation: Authentic, scroll-stopping social content to boost trust and conversions. • 📈 Social Media Strategy & Campaigns: Proven track record of doubling engagement and growing audiences for leading brands. • 🌍 Marketing & Brand Activations: 360° campaigns across digital, radio, TV, print, and PR. Proven Results: • Doubled Instagram following for a major news brand in 12 months. • Delivered voice-overs used by international media reaching audiences in the millions. • Led award-winning campaigns across Australia and the UK. Why work with me? ✅ Top-Rated on Upwork ✅ 10+ years marketing & media experience with global brands ✅ Skilled in AI data collection, labeling, and voice-based training ✅ Fast turnaround + clear communication ✅ Creative, reliable, results-driven I’m currently open for new projects and can commit 30+ hours per week. Let’s create something that makes your brand — or your AI — stand out. 🚀

🇦🇺Windsor, Australia$50/hr100% JSS4.99 (41)Since Aug 2024

Earnings and projects

MRR
$91

Last 6 months ÷ 6

World#137,520 / 412k
🇦🇺Country#819 / 2,970
Revenue, last 30 days
$0

Last 6 months: $544

Total earnings
$13k

Billed in all: $14k

World#172,279 / 412k
🇦🇺Country#1,133 / 2,970
Per project
$166

$91 in the last 6 months

World#277,511 / 412k
🇦🇺Country#2,128 / 2,970
Projects, last 6 months
6

Across 8 contracts

100% fixed0% hourly
World#34,405 / 412k
🇦🇺Country#201 / 2,970
Projects in all
81

Across 98 contracts

92% fixed8% hourly
World#36,183 / 412k
🇦🇺Country#264 / 2,970

Earnings, last 30 days

$13.6kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$13.4k$13.6k$13.8k$14.0kOct 8Oct 23Nov 7

Skill rankings: Top 24% in Creative Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #21Image58 freelancers · 🇦🇺 #1Top 36%
  2. #133Journalism439 freelancers · 🇦🇺 #5Top 30%
  3. #190Male Voice586 freelancers · 🇦🇺 #4Top 32%
  4. #367Testimonial Video867 freelancers · 🇦🇺 #4Top 42%
  5. #746Voice Recording2,555 freelancers · 🇦🇺 #13Top 29%
  6. #1,110Data Annotation2,301 freelancers · 🇦🇺 #3Top 48%
  7. #1,391Data Collection3,620 freelancers · 🇦🇺 #4Top 38%
  8. #1,405Voice-Over5,092 freelancers · 🇦🇺 #22Top 28%