Thomas W.
AI Voice, UGC Expert | Brand Strategy | Social | Media
Hi, I’m Tom — a Top-Rated Marketing, Voice & AI Data Specialist helping brands and AI teams amplify their message across every channel. With 10+ years of experience across global media brands, I create voice recordings, UGC content, and multi-channel campaigns that drive attention, engagement, and results. From hard-hitting news voice-overs to light-hearted promo scripts, from TikTok-style UGC to enterprise-level brand activations and standout social media strategy, I bring a balance of creativity + strategy that clients trust. In addition to my media experience, I’m skilled in AI training projects, including voice data collection, transcription, annotation, and rating — helping enhance speech recognition models and natural language systems with high-quality, accurate data. Here’s what I can do for you: • 🎙 Voice & AI Voice-Overs: Native Australian English (plus versatile tone range) for ads, narration, podcasts, explainer videos, apps, and AI model training. • 🧠 AI Data & Voice Training: Voice recording, annotation, transcription, and data labeling for machine learning and speech recognition. • 📱 UGC Content Creation: Authentic, scroll-stopping social content to boost trust and conversions. • 📈 Social Media Strategy & Campaigns: Proven track record of doubling engagement and growing audiences for leading brands. • 🌍 Marketing & Brand Activations: 360° campaigns across digital, radio, TV, print, and PR. Proven Results: • Doubled Instagram following for a major news brand in 12 months. • Delivered voice-overs used by international media reaching audiences in the millions. • Led award-winning campaigns across Australia and the UK. Why work with me? ✅ Top-Rated on Upwork ✅ 10+ years marketing & media experience with global brands ✅ Skilled in AI data collection, labeling, and voice-based training ✅ Fast turnaround + clear communication ✅ Creative, reliable, results-driven I’m currently open for new projects and can commit 30+ hours per week. Let’s create something that makes your brand — or your AI — stand out. 🚀
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $544
Billed in all: $13,601$14k
$91 in the last 6 months
Across 8 contracts
Across 98 contracts
Earnings, last 30 days
Skill rankings: Top 24% in Creative Writing
Ranked by MRR among everyone on Upwork with the skill.
- #21Image58 freelancers · 🇦🇺 #1Top 36%🇦🇺#1 of 1
- #133Journalism439 freelancers · 🇦🇺 #5Top 30%🇦🇺#5 of 9
- #190Male Voice586 freelancers · 🇦🇺 #4Top 32%🇦🇺#4 of 12
- #367Testimonial Video867 freelancers · 🇦🇺 #4Top 42%🇦🇺#4 of 10
- #746Voice Recording2,555 freelancers · 🇦🇺 #13Top 29%🇦🇺#13 of 51
- #1,110Data Annotation2,301 freelancers · 🇦🇺 #3Top 48%🇦🇺#3 of 14
- #1,391Data Collection3,620 freelancers · 🇦🇺 #4Top 38%🇦🇺#4 of 9
- #1,405Voice-Over5,092 freelancers · 🇦🇺 #22Top 28%🇦🇺#22 of 90