Lai J.

I help international brands enter and grow in the Chinese digital market through localized content, audience research, and practical social media strategy. My work focuses on Xiaohongshu/RedNote, Douyin, WeChat, Weibo, Kuaishou, and Bilibili. I help clients understand what Chinese users care about, how local platforms work, and how to adapt their message so it feels natural instead of translated. I can help you with: - Chinese social media account setup and management - Xiaohongshu/RedNote, Douyin, WeChat, Weibo, Kuaishou, and Bilibili content strategy - English-to-Chinese content localization - China market, competitor, and audience research - Influencer/KOL research and campaign support - Short-form video ideas, scripts, and daily content operations I have experience in internet marketing, content growth, brand positioning, and Chinese platform operations. I work across industries, including ecommerce, SaaS, consumer products, education, lifestyle, music, entertainment, and personal branding. If you are exploring China or already active on Chinese platforms, I can help you turn international ideas into content that Chinese audiences can understand, trust, and engage with.