Olivia D.
Ecommerce Copywriter | SEO Content, Email & Web Copy
I've spent the last several years doing a little bit of everything in marketing, but good writing has always been at the center of it. I've built content strategies from scratch, helped businesses climb Google rankings, and written campaigns for global brands like ClassPass. Today, I help ecommerce and consumer brands with the content that brings customers in and keeps them interested. That might mean SEO articles that get the right people to your website, product copy that answers the questions holding shoppers back, or an email campaign people actually want to open. A few things I've done along the way: 🌟 ClassPass: Selected to join the creative team of a global fitness and wellness brand reaching millions of people worldwide. Developed copy and creative concepts for consumer campaigns, paid advertising, email marketing, social media, and product launches across international markets. Collaborated across consumer, partner, and corporate marketing teams to create on-brand messaging for different audiences and channels. 🌟 Leslie's Poolmart: Worked on the in-house creative team for the nation's largest pool and spa retailer, writing copy for product launches, promotional campaigns, emails, and ecommerce pages. Partnered with developers on website content and helped overhaul 1,500+ existing content assets to improve SEO and the online shopping experience. 🌟 Gazelle Immigration Group: Led the company's marketing end to end, building its website, SEO strategy, social channels, and lead-generation campaigns from scratch. Took the business from virtually no Google visibility to top search rankings for immigration services. 🌟 NightOwling: Built a wellness startup's entire marketing ecosystem from the ground up, developing the brand voice, content strategy, SEO library, email campaigns, video content, and partnership initiatives. 🌟 Community Minds: Wrote nearly 1,000 SEO-driven articles to build the company's blog library from the ground up, targeting priority keywords and improving its visibility in Google search results. Here's what I can take off your plate: • SEO content, buying guides, and content refreshes • Ecommerce product pages, website copy, and landing pages • Email marketing, paid ads, and social campaigns • Content strategy, brand messaging, and organic growth • Editing, fact-checking, and rescuing rough or AI-generated drafts I'm comfortable jumping into an established creative team or taking on a project that needs more direction. Give me a detailed brief or a bunch of scattered ideas, and I'll turn them into something clear, useful, and ready to publish. If your content isn't bringing in the right traffic, your marketing sounds like everyone else's, or you've got a pile of drafts that aren't quite working, let's fix that. Top Rated Plus | 100% Job Success Score
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $25k
Billed in all: $68,830$69k
$4.2k in the last 6 months
Across 20 contracts
Earnings, last 30 days
Skill rankings: Top 0.64% in Product Description
Top 1% in 3 of 15 skills, ranked by MRR among everyone on Upwork with the skill.
- #11Retail & Consumer Goods313 freelancers · 🇺🇸 #7Top 4%🇺🇸#7 of 111
- #13Product Description2,037 freelancers · 🇺🇸 #9Top 0.64%🇺🇸#9 of 357
- #13Content Audit463 freelancers · 🇺🇸 #7Top 3%🇺🇸#7 of 112
- #16UX Writing730 freelancers · 🇺🇸 #8Top 2%🇺🇸#8 of 195
- #24KPI Metric Development775 freelancers · 🇺🇸 #11Top 3%🇺🇸#11 of 181
- #34Keyword Research1,930 freelancers · 🇺🇸 #6Top 2%🇺🇸#6 of 172
- #64Email Copywriting4,052 freelancers · 🇺🇸 #35Top 2%🇺🇸#35 of 1,096
- #84Brand Development3,166 freelancers · 🇺🇸 #45Top 3%🇺🇸#45 of 1,095