Ibrahim A.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I help e-commerce and lead-gen businesses turn underperforming Meta and Google Ads accounts into scalable acquisition systems, combining media buying, creative strategy, and accurate tracking. Most accounts I take on have one or more of these problems: broken tracking (Pixel/CAPI issues, attribution gaps), campaigns spending without a clear testing or scaling structure, or creative that has stopped converting. I diagnose what's actually holding performance back, fix it, and build a system designed for sustainable growth. RECENT RESULT A struggling e-commerce account had been reduced to $40/day due to negative ROI. After restructuring the account and applying a new creative and audience framework, I scaled spend to $200/day while reaching 8.23x ROAS. Full case study available on request. HOW I WORK 1. Account Audit Before changing anything, I review historical performance, campaign structure, tracking, attribution, creative performance, and key metrics such as ROAS, CPA, CTR, CPM, and conversion rate. 2. Creative Strategy I identify the hooks, angles, offers, and formats most likely to move performance. This includes UGC, static ads, video, copy, and creative briefs, followed by a structured testing roadmap. 3. Structured Testing I systematically test creative, messaging, audiences, offers, and campaign variables to identify combinations capable of producing profitable and repeatable results. 4. Retargeting I build retargeting around actual customer intent, from engaged prospects and website visitors through to abandoned carts, leads, and purchasers where appropriate. 5. Scaling Once performance is proven, I scale winning campaigns based on conversion volume, unit economics, creative capacity, and account performance rather than blindly increasing budgets. 6. Ongoing Optimization & Creative Refresh Scaling doesn't end when a campaign starts working. I monitor performance, identify fatigue and bottlenecks, introduce new creative angles, and continuously optimize toward stronger ROAS and lower acquisition costs. BACKGROUND - Meta-Certified Facebook Ads Media Buyer - Google Ads Display Certified - Experience managing Meta Ads and Google Ads for e-commerce and lead-generation businesses - Experience briefing, scripting, and directing UGC, video, and static ad creative alongside media buying - Managed daily advertising budgets ranging from $50 to $2,000+ - Experience across E-Commerce, Lead Generation, SaaS, and subscription businesses - Comfortable with GTM, GA4, Microsoft Clarity, Pixel/CAPI implementation, and conversion tracking I'm selective about the accounts I take on because I'd rather do focused, high-quality work for a few long-term clients than spread myself thin across dozens of accounts. If your account needs a real audit rather than another sales pitch, message me. I'll tell you what I see, including when paid ads aren't actually the problem.