Nicoleta M.

I help founders and product teams design user-first mobile apps and digital products that convert, retain and scale - two of which have won international awards for usability and impact. With over 8 years of experience as a Senior UX/UI Designer, I specialise in mobile-first product design using Figma, combining behavioural psychology and user research to create scalable, user-centred solutions. My background in sociology and psychology means I don't just design beautiful interfaces, I create experiences rooted in user behaviour, cognitive flow, and measurable business outcomes. 🎯 𝐖𝐇𝐀𝐓 𝐈 𝐂𝐀𝐍 𝐃𝐎 𝐅𝐎𝐑 𝐘𝐎𝐔: ✅ 𝐔𝐗 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 • User interviews, surveys, and diary studies • Usability testing (moderated/unmoderated) • Market research, competitor analysis, and service blueprints • UX audits & heuristic evaluations ✅ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 & 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐃𝐞𝐬𝐢𝐠𝐧 • Low and high-fidelity wireframes and user flows • Fully clickable prototypes (Figma, Marvel, InVision) • Site maps, mind maps, and information architecture • Mobile-first, accessible and scalable UI systems ✅ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 • Workshop facilitation (discovery, alignment, ideation) • Translating research into user stories and dev-ready specs • Backlog definition and prioritisation aligned with goals • Collaboration with cross-functional teams (devs, PMs, stakeholders) 🏆 𝐂𝐀𝐑𝐄𝐄𝐑 𝐇𝐈𝐆𝐇𝐋𝐈𝐆𝐇𝐓𝐒: 🌍 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐆𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 𝐀𝐩𝐩 (𝟐𝟑𝐌+ 𝐔𝐬𝐞𝐫𝐬) Led UX and product for a high-impact public sector mobile app used nationwide. Managed a team of 12 developers and 2 designers across the full product lifecycle. 📱 Recognised by Apple for its accessibility and UX 🏅 Winner of “Best Arab Smart Government Application” 💼 Oversaw delivery from discovery to MVP to nationwide launch 🩺 𝐀𝐰𝐚𝐫𝐝 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐇𝐞𝐚𝐥𝐭𝐡 𝐀𝐩𝐩 (𝟏𝟎𝐌 𝐮𝐬𝐞𝐫𝐬) UX Lead for a digital health platform with over 10M users, empowering users to manage their well-being through appointments, medical records, and services. 🌐 Winner of the World Summit Award (WSA) in the Health & Well-Being category 🧠 Designed a seamless, user-friendly experience accessible to all user types 🚀 Helped scale the platform’s UX to support growing national health initiatives ✨ 𝐃𝐄𝐋𝐈𝐕𝐄𝐑𝐀𝐁𝐋𝐄𝐒 𝐀𝐍𝐃 𝐖𝐇𝐀𝐓 𝐘𝐎𝐔 𝐂𝐀𝐍 𝐄𝐗𝐏𝐄𝐂𝐓: • UX audits with actionable opportunities for improvement • Complete user flows and design files (Figma/Sketch) • Clickable prototypes for stakeholder or user testing • Developer-ready handoffs, style guides and design systems • Discovery workshop reports and journey maps • User research reports with recommendations • Market and competitor analysis reports 🛠 𝐓𝐎𝐎𝐋𝐒 𝐈 𝐔𝐒𝐄: • Figma, Sketch, Zeplin, InVision, Marvel • FigJam, Miro, MindNode • Jira, Trello, Confluence • Hotjar, Google Analytics, Lookback