María José B.

Your personal brand doesn't feel like you because your energy is missing, so your audience doesn't feel a connection with you, and they don't buy with confidence. I help you fix that. I'm a brand strategist and designer who specializes in translating who you ARE (your essence, your personality, your energy) into a visual identity that makes you proud to share your work with the world. I bring both strategic thinking AND visual excellence to the table. Over six years, I've worked with creators, coaches, and solopreneurs who built something meaningful but felt invisible or generic in their own brand. ꕤ WHO I WORK WITH I work best with mission-driven creators, coaches, and solopreneurs who: * Want their brand to feel like THEM (not generic, not AI-generated) * Want to feel PROUD of their brand * Value collaboration + creativity Clients come to me when they're saying things like: * "I don't feel proud when I share my work" * "I need someone who really gets my essence" * “My brand doesn't feel like me" * "I tried AI branding but it didn’t work, it feels impersonal" * "I want people to see my personality, not a generic template" * "I need help expressing who I am visually" ꕤ WHAT I CAN DO FOR YOUR BUSINESS ✺ Creative Direction & Brand Identity Systems that are cohesive and intentional: Logo design, color palette, typography, graphic elements, textures, art direction (curated stock photography) and brand guidelines designed to work across every touchpoint. The result: A brand book with a unified visual system that scales with your business and feels yours, no matter the medium, no matter the platform. These guidelines include logo usage rules, spacing and clearance guidelines, color system, and typography hierarchy. Delivered as a full presentation, plus an optional hand-off call so your team knows exactly how to use everything from day one. ꕤ MY PROCESS 1️⃣ Discovery This is where you and I have a brand strategy session either by writing or on a call to discuss the core of your business! I’ll ask you about your audience, your market position, your vision, and what you want to communicate. The more I understand your business, the better the final result feels. 2️⃣ Brand Audit I research your competitors, identify what’s working in your space, and map out where you can differentiate yourself. 3️⃣ Strategy I define the possible visual directions and present 2–3 distinct mood boards grounded in your brand, whether that’s elegant, modern, playful, bold, minimal, or anything in between! I’ll walk you through the thinking behind each one, and gather your feedback until we find THE ONE. 4️⃣ Concept exploration The first ideas come to life! All grounded in everything we uncovered together. 5️⃣ Refinement We do revision rounds until it’s *chef’s kiss* 6️⃣ Delivery Everything neatly organized, labeled, and ready to use from day one!!! 🥂👏🍾 ꕤ DEPENDING ON THE PROJECT, HERE’S WHAT YOU MAY RECEIVE AT THE END — Source files in Adobe Illustrator (.AI) and Figma — Vector formats ready for any use: EPS, SVG, PDF — Print-ready and web-optimized exports — Full logo suite: primary, secondary, favicon, all size variations — Logo transparency files — 3D mockups showing your identity in real-world context — Complete brand guidelines: color system with hex codes, typography rules, logo usage guidelines, spacing and clearance rules — Social media kit — Everything named, organized, and ready to use! LET’S GOOOO 🪩🍸🫧 I work with a lot of passion and love for what I do and that radiates in every single project I work on! Your brand should make you feel proud so you can sell with confidence. If you're looking for someone who's easy to work with, understands your essence AND can make it look stunning, I'm the woman for the job :) Let’s talk 🖖🏻👽