Babalola A.

MUSIC MARKETING AND PROMOTION EXPERT | SPOTIFY PLAYLIST PITCHING | COLLEGE RADIO AIRPLAY PROMOTION | EPK CREATION | TIKTOK INFLUENCERS OUTREACH PROMOTION | ARTIST WEBSITE & EPK DESIGN I help independent artists, record labels, managers, and music teams grow their audience, increase visibility, and build momentum around their releases through strategic music marketing and promotion. I don't believe in fake streams, bots, artificial engagement, or shortcuts that put an artist's career at risk. My approach focuses on genuine promotion, real audience exposure, and long-term artist growth. Whether you're preparing for a new release, trying to increase awareness for an existing song, or building your overall artist brand, I can help create and execute a promotion strategy designed to reach real listeners and industry professionals. WHAT I BRING TO THE TABLE: Spotify Playlist Pitching to Independent Curators College Radio Promotion & Airplay Campaigns Internet Radio & Online Radio Outreach Music Blog Outreach & Press Submissions Electronic Press Kit (EPK) Creation TikTok Influencer Outreach & Song Seeding Campaigns Music Release Promotion Strategies Artist Branding Support Audience Development & Fan Growth Music Marketing Consultation Campaign Planning for Singles, EPs & Albums Genre-Specific Music Promotion Music Industry Research & Outreach I understand that successful music promotion is not about chasing vanity metrics. It's about putting the right music in front of the right audience while building credibility and creating opportunities for long-term growth. PROVEN TRACK RECORDS: Worked with independent artists across multiple genres Promoted music through playlist curator outreach campaigns Managed college radio submission campaigns Created professional EPKs for artist promotion and industry pitching Helped artists gain exposure through blogs, radio stations, playlists, and creator outreach Built music marketing campaigns designed to support release growth and audience development Supported artists in preparing professional promotional materials for industry opportunities RECENT SUCCESS STORIES: Executed playlist pitching campaigns targeting genre-relevant Spotify curators Managed college radio outreach campaigns for independent music releases Created artist EPKs used for media outreach, booking inquiries, and promotional campaigns Assisted artists with release planning and promotional strategy before launch Developed outreach systems for reaching curators, radio stations, and music industry contacts MY EXPERTISE: Music Marketing & Promotion Spotify Playlist Pitching College Radio Promotion Radio Airplay Campaigns Music Blog Outreach Electronic Press Kit (EPK) Creation Artist Branding Music Release Strategy TikTok Influencer Outreach Music Promotion Campaign Management Audience Development Independent Artist Marketing Digital Music Promotion Music Industry Outreach Organic Music Growth Strategies WHY CHOOSE ME: I focus on real promotion, not fake numbers. I understand the challenges independent artists face in a crowded music market. I prioritize long-term audience growth over short-term vanity metrics. I communicate clearly and keep clients informed throughout campaigns. I tailor promotional efforts based on genre, goals, and target audience. I treat every campaign as a unique project rather than using a one-size-fits-all approach. I understand both the creative and business sides of the music industry. You're not hiring someone to simply send emails or submit music to a few places. You're hiring a music marketing specialist who understands how artists build visibility, gain exposure, and create opportunities through strategic promotion. PERFECT MATCH FOR: Independent Artists Record Labels Artist Managers Music Producers Bands Singer-Songwriters Hip-Hop Artists Pop Artists Rock Artists Electronic Music Artists Dance Music Producers Afrobeats Artists Alternative Artists Music Startups Entertainment Companies BUSINESS IMPACT DELIVERED: Increased exposure for music releases More opportunities for playlist consideration Expanded radio promotion reach Professional artist presentation through EPK development Improved visibility among curators, bloggers, and industry professionals Stronger release planning and campaign execution Enhanced artist credibility and branding Broader audience awareness across multiple channels Performance Review & Recommendations CLIENT EXPERIENCE: Professional Communication Reliable Project Management Transparent Expectations Organized Campaign Execution Dedicated Support Throughout the Promotion Process Attention to Detail Results-Oriented Strategy The music industry is competitive, but the right promotion can create opportunities that help artists stand out, reach new audiences, and build sustainable momentum. Let's discuss your music, your goals, and how we can build a promotion strategy that supports your growth as an artist. Send me a message and let's get started.