Lance J.

I'm a data-driven media strategist experienced in successfully scaling small-to-medium sized businesses using robust statistically-based advertising and persuasive copywriting strategies. Experienced with both lead-based and e-commerce advertising. These experiences have helped me improve my skillset of utilizing statistics, AI, and data to improve audience targeting, keyword optimization, ad copy creation/optimization, landing page copy creation/optimization, conversion rate optimization, and overall ad account strategy and optimization. In addition to my analytical skillset, I'm also very-much creatively minded. With this creative skillset, I can help improve your brand's overall identity to resonate more with customers. I will do this through auditing your site imagery, messaging, current marketing strategy, and/or even create good branding slogans for you to leverage in your marketing efforts! Some things to know about me: - I enjoy challenging the status quo - I don't settle for "good enough" - I always ask "why?" - I'm always learning Advertising platforms I'm proficient in: - Google Ads - Bing Ads - Amazon Ads - Meta (Facebook/Instagram) Ads - LinkedIn Ads - Indeed Ads - Impact Ads - ShopApp Ads - Pinterest Ads - Reddit Ads Data-related software I'm proficient in: - Excel - Google Sheets - R/RStudio (mainly for statistical analysis/predictive model building and implementation) - Google Analytics 4 - Tableau - Power BI *please note: I take confidentiality and my work/reputation VERY seriously. With that said, if I'm already actively working with another client in a similar industry where a conflict of interest would arise, I won’t be able to accept your offer. This will be communicated up front. Assuming this isn't the case, I'd love to work with you to help grow your business :) Ready to work with the best freelancer ever? Let's do it!