Surabhi S.

I help businesses understand how their customers and teams really work, and turn those insights into better experiences, smoother processes and AI workflows people actually use. With a PhD in Sociology and over 15 years of research experience, I blend qualitative and quantitative data to uncover friction across customer journeys and internal processes. Many digital and AI initiatives fail not because of the technology, but because they don’t match how people work or people don’t trust the output. That’s why I start with research, map the process, and then design and build workflows in n8n, with AI where it adds value and human review where judgement matters. Services I offer: UX/CX Research • Customer journey mapping and optimisation • User research and interviews • Competitor analysis • Customer satisfaction surveys • Usability testing, including cross-device • UX audits AI Workflow Automation • Process mapping and automation opportunity assessment • n8n workflow design and build (OpenAI API, Google Sheets, Drive, Gmail) • Human-in-the-loop review and approval steps • Documentation and team handover AI Evaluation & Adoption • AI readiness assessment • AI output evaluation (accuracy, groundedness, trust) • Adoption research: why teams do or don’t use AI tools My clients describe me as enthusiastic, analytical, impact-driven and a team energiser. Outside work, I’m a certified yoga teacher.