Catherine M.

I create compelling, SEO-optimized copy for coaches, therapists, medical organizations, and organizational leaders. With 10+ years of copywriting experience, an academic background in health, psychology, and medical writing, and an MBA specializing in marketing, my goals is to speak for your brand and grow your business by maximizing your traffic, engagement, and sales. My expertise: • Website copywriting • Email marketing copy • Blog writing • Advertising copy for social media and Google “Catherine is a hugely talented writer who managed to express the feeling of my brand even better than I could have imagined! I can't wait to work with her again on my next project. Did I already say Hugely talented?! 10/10” "Very friendly, professional, willing to take ideas on board, but also has a great sense of independent creativity when required. 100% recommend!" "Catherine is an exceptional copywriter, able to adapt her writing style to the target audience, delivering flawless articles and on time. I highly recommend her." I believe truly powerful content starts with: 1. Knowing your target audience 2. Knowing your USPs 3. Integrating and engaging through relevant channels 4. Collaboration 5. Performance evaluation and iteration ABOUT ME: While freelance copywriting has always been my passion, since starting my postgraduate studies, I have concentrated almost exclusively on helping small-to-medium-sized business owners grow. My email, website, and blog copywriting experience inspired me to focus my MBA research and thesis on digital growth in startups, where I gained a deep knowledge of the marketing communications strategies that shape my copy today. My experience collaborating with coaches, consultants, educators, and organizational leaders means I am always expanding my already extensive organizational and positive psychology knowledge. If you're looking for a B2B copywriter who can quickly understand your goals and help you realize tangible results like CTR, improved CRO, and conversions, please don't hesitate to drop me a line :)