Michael T.

I'm an SEO Copywriter and Brand/Content Strategist. With a decade of marketing experience, I help businesses stand out in crowded markets and grow their customer base. I develop quality, keyword-driven content that resonates with your target audience, positions your company as a differentiated solution, and creates a consistent brand experience. As the former Director of Content Marketing at NEOGOV, a public sector SaaS company, I led teams of writers, designers, and developers to create valuable content and marketing campaigns at every stage of the buyer's journey. And thanks to my experience as the Lead Copywriter at Big Vision, a marketing agency, I've created a myriad of content for B2B and B2C companies across various industries. My services include the following: - Content Writing: Websites, Landing Pages, Lead Magnets, Emails, Ads, Video Scripts, etc. - Content Strategy: Build a brand presence online that increases organic traffic and leads. - Brand Strategy: Develop a brand that positions your org as the solution to your audience's needs. - SEO: Keyword research and analysis that drives content creation and increases traffic/leads. Here are a few of the tools I'm experienced with: Semrush, Hubspot, Wordpress, Google Analytics, Google Search Console, Asana, Trello, Slack, Canva, and more. Between my work with Big Vision and freelancing, I have written 30+ websites and 50+ video scripts for regional, national, and international companies. I've also led 30+ branding initiatives for regional and national B2B and B2C organizations across various industries. In 2022, as the Director of Content Marketing at NEOGOV, my content leadership resulted in increased keyword rankings (30+ new keywords in top 10 Google positions), organic traffic, and 34% of all qualified leads handed to the Sales team. In four months, I planned and led a project team to create 130+ strategic articles and web pages.