John Kerry M.

"There isn't any significant difference between the brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines...the manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit." Words from the greatest salesman to walk the earth, David Ogilvy. He was right. Without a personality, a story, and a point of view, you might as well be margarine. So how do we do it? We follow the "rules" * We add in a dash of personality * We focus on the customer * We go where our customers live * We never lie, we never obfuscate Does this work? Damn right it does. It's the only thing that ever has. Ignore the rules and you'll get a few suckers to pay. But when that well runs dry, you're sunk. Let's be like Mr. Ogilvy. Let's write the words that inspire and delight, and let's sell the shit out of your products.